1. Does Domain AGE matter for reputation 2. What's DKIM 3. Getting ReturnPath Certification 1. Does Domain AGE matter for reputation Im signed up with Send Grid and they are going to white label me off their IPs. I am going to use a domain such as BobsInternetMArketing.com as the domain and [email protected] as the from address. My question is and I am getting many CONFLICTING answers is does the AGE of the domain matter with the ISP's for inboxing. If it DOES I will buy an OLD domain from Snap Names, if not, I'll go ith what I have. 2. What's DKIM? Should I use it? 3. Getting ReturnPath Certification Best ways to get this, I know it costs, but want to use whatever you guys suggest.
YES, depending on the domain and the type of traffic history you could be sitting on a potential goldmine. However, sending mail isn't only dependant on domains its a combination of domain, ip rep, type of mailing and history. Have you done any research on the aged domain i.e registercompass ? Not to be confused with domain keys DKIM -is a method for email authentication that allows an organization to take responsibility for a message in a way that can be validated by a recipient. This is a unique key generated per email/recipient and can be a heavy load for some email platforms. Therefore, make sure your sending platform can fully support the load without compromising speed. YES! - Getting certified all depends on the type of emails you're sending. If this is a permission based email ? i.e people are coming to your website and signing-up for offers or newsletters and it's double opt-in etc. Once you define your type of emails I always suggest, mailing the data yourself first in order to build momentum and mailing history, before any type of certification. Most 3rd parties will do extensive testing on your mailing infrastructure and history. Therefore, the last thing you ever want to do is lie to a 3rd party, since your first mailing will set the tone and will reveal any inconsistances in your application and Return path doesn't offer any refunds. Therefore, being transparent and 100% honest is the only way to guarantee any successes with any 3rd party. Is it worth it? YES, if you fit the mailing profile, however I would look at other options before rolling with the big guns i.e http://www.isipp.com. I've dealt with both RP and ISIPP and each had some great qualities.
It is always best to use domains that have been sitting around a bit (like a ripe fruit). I usually mail with domains that have been purchased 6+ weeks ago but I have used domains that are only 2 weeks old. I think new domains get a score if they are new. Ideally, you would want to purchase domains that have been used for mailing on a whitelisted server but you will never know that. Always check the reputation of the domain before you purchase it as buying an aged domain that has been used and abused is useless. Also, everything depends on your mailing profile / style as gspot stated above.
Yes indeedy. There are many services out there which allow you to look through expired domains, and then sub-group based on Yahoo/Google backlinks, PR value, etc. So if you find a domain that someone once used, and they did business through it, corresponding with [email protected] and [email protected], and caused a lot of engagement, it can be literally pure gold. Certain domain/ip combinations can be tested even BEFORE you buy the domain to determine if it helps inboxing, so have at it!
