Good Stuff! .. 10 Attention-Grabbing Email Marketing Facts of 2011 2011 has proven to be a successful year for email marketers across all industries and types of businesses. More companies are allocating larger portions of their budget to email marketing, finding ways to provide the most relevant content possible, and expanding their strategies into new platforms such as social media and mobile email marketing. Below, we’ve collected ten interesting facts and statistics related to email marketing from studies and surveys conducted in 2011. Email is bringing in $40.56 for every dollar spent on it in 2011, compared to catalogs’ ROI of $7.30, search’s return of $22.24, Internet display advertising’s return of $19.72 and mobile’s return of $10.51. Source: Direct Marketing Association “Power of Direct†With regards to the biggest factors in improving email deliverability, 64% said clean up-to-date lists were most important, followed by relevance at 52% and sender reputation at 42%. Source: Econsultancy “Email Marketing Census 2011***8243; When subscribers are no longer interested in a company’s permission-based emails, the typical action of 67% of subscribers is to click the unsubscribe link. Source: ExactTarget “The Social Break-Up†Email is the preferred method of commercial communication by 74% of all online adults. Source: Merkle “View From the Digital Inbox 2011***8243; 36% of consumers say that email marketing has become more relevant in the last 12 months. Source: e-Dialog, “2011 EMAIL ATTITUDES REPORT: Email Relevance and the Proliferation of Mobile Email Use†54% of people who unsubscribe from permission-based emails said the reason was emails coming too frequently. This was second to people who unsubscribe because they found the content repetitive or boring (49%). Source: ExactTarget “The Social Break-Up†Sundays generated the highest volume of opens (12.2%) and clicks (4.4%) on average when compared to the rest of the week. And email marketers who scheduled their email campaigns to be delivered between 1 am and 5 am experienced higher volumes of email opens and clicks. Source: MailerMailer “Email Marketing Metrics Report†13.36% of emails are opened by a mobile device. This is broken down by the following: iPhone 8.74%, iPad 2%, Android 1.9% and Blackberry 0.15%. Source: Knotice The top consumer mobile email messages preferred include: special offers (27%), promotions/vouchers redeemable from mobile devices (21%) and real-time updates on tracking deliveries (21%). Source: e-Dialog, “2011 EMAIL ATTITUDES REPORT: Email Relevance and the Proliferation of Mobile Email Use†42% of social media users check personal email accounts 4 or more times per day, compared to 26% of non social users. (Social media users were identified by the use of one or more of the sites Facebook, MySpace or Twitter) Source: Merkle “View From the Digital Inbox 2011***8243; The key areas of email marketing focus for 2011 are segmentation at 32%, delivering relevant communications at 29%, list/data quality at 26% and measurement and analytics at 25%. Source: Econsultancy “Email Marketing Census 2011***8243; Published by Jean on Oct 19, 2011 Posted in Industry News Source: http://blog.mailermailer.com/category/industry-news/
