100 day loans bullshit

Discussion in 'Mail Chat' started by nickphx, Apr 7, 2012.

  1. nickphx

    nickphx VIP

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    What the fuck is with 100 day loans stealing traffic on weekends? They say no weekend drops. I don't drop on the weekend, but the spillover traffic is just as much as normal traffic... Same offer converts at a fraction of what it normally does.. Just because it's a weekend I'm to believe 100 day loans is throwing away those leads? Fuck them in the fucking face.


    Yesterday 4/6:
    (3149) 100 Day Loans per app clicks 3,291 conversions: 70 2.13% epc: $2.02

    Today 4/7:
    (3149) 100 Day Loans per app clicks: 2,439 conversions: 18 0.74% epc $0.70
     
    Last edited: Apr 7, 2012
  2. JohnFarrell

    JohnFarrell VIP

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    Call them out on it. Contact your aff manager and if they won't fix the problem pull all your traffic.
     
  3. mx10

    mx10 VIP

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    payday lenders don't buy leads on the weekends, 100dayloans has no one to sell the traffic to.

    they also can't sell them the old leads on monday, has to be realtime.

    there's nothing that can be done about it other than redirecting the traffic somewhere else, but every other payday site will be in the same situation and if they do register the leads they'll just charge them back at the end of the month.

    i would redirect to a credit card offer
     
    Last edited: Apr 7, 2012
  4. JohnFarrell

    JohnFarrell VIP

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    That's pretty much bullshit then. They shouldn't be accepting email traffic if they can't accept the traffic 24/7. There's also a problem with redirecting the traffic to another offer. If you get a complaint and that offer sees you using a "non-approved" creative they can flip their lid and refuse to pay on that traffic. That might sound retarded, but I've seen it happen. The best thing you can do is ask your aff manager what offers will accept the overflow. That way you won't run into that bs.
     
  5. nickphx

    nickphx VIP

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    If they don't sell leads on weekends why am I still receiving credit on a fraction of the leads?
    Why even do business on the internet if you're not capable of handling a customer 24/7?
     
  6. mx10

    mx10 VIP

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    its probably a combination of all the other monetization on the backend, a small number of leads may still be being sold off to smaller / lower quality lenders

    lots of offers can't take weekend (or sometimes even evening) traffic:

    payday
    timeshare
    lasik
    refi (lending tree for example)

    some sites are solely structured around being able to call someone right after they submit their application
     
  7. nickphx

    nickphx VIP

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    Yeah I understand that. Obviously the people are around to take the call, they put their information in the form. I should not have to worry about that end of their business. I am paid to bring customers. If I have to worry about their back-end and other shit I might as well create my own offers.
     
  8. Iza

    Iza VIP

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    There you have it nick.
     
  9. airin

    airin Member

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    The higher paying PayDay offers typically only payout when the lead/ loan is sold for at or above the amount that they are paying out. So if they have less buyers on the weekends, less leads/loans will get sold. Not only that, but if they sell a lead/ loan for less than you are getting paid, they probably aren't paying you out on it.

    I like to stick to the lower paying offers that pay out on a first page, short submit. It gives them less of an opportunity to do BS like this.

    We have 100 Day up and it has bombed for every mailer that has tested... it's not something we are proactive in suggesting to our partners. This was around the time when everyone was complaining about conversions tanking, so maybe that has something to do with it. =/
     
  10. mx10

    mx10 VIP

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    100dayloans pays you once the aggregate amount of leads and whatever other backend monetization they have going on at that time hits their payout number. so when you get your $90 payout (or whatever) at that point they could have sold 6 leads and sent most of the rejected users through paths.

    it's all six of one half a dozen of another, you can either get $8 for a short form or $35 for a lead or $100 from 100dayloans magic formula... theres no inherent advantage/disadvantage to doing one style over the other unless you have shitty data and you're running a short-term hustle to the short form.

    in the end 100dayloans is kicking everyone elses ass right now in terms of net revenue for nearly everybody.
     
  11. JohnFarrell

    JohnFarrell VIP

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    If anyone wants a line of a good payday offer let me know. I know a guy who has one and he pays out a percentage on what the lead sells for. I can refer him to the forum if there's interest.
     
  12. Bcurious

    Bcurious New Member

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    weekend payday leads

    I have come across lenders who will purchase leads on the weekend for about 50% less that the weekday rate. so if im paying you $100 on the weekdays on the weekend its worth $50, basically the leads sit there for a day until they can be worked over since most lenders arent processing applications on the weekends.
     

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