15 Tips Marketers Can Learn From Oprah

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  1. roundabout

    roundabout VIP

    Feb 17, 2011
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    15 Tips Marketers Can Learn From Oprah - Part 1

    What We Can Learn from the Queen of All Media about Marketing

    Regardless of what you’re personal feelings and persuasions are about Oprah Winfrey, everyone, especially marketers, can learn from the way she created one of the most recognizable brands in the world.

    Oprah, for everything, is a rule-breaker, and a successful one, at that. Some of these tips aren’t for the faint of heart, nor will they work for everyone.

    Here are 15 Oprah-sized tips that marketers can use to develop and cultivate their brand.

    1. Tell a Story

    Or, start a conversation. Talk to your customers, clients and associates as if you’re having a one-on-one casual conversation over a cup of coffee. Whatever story you’re telling about your products or services needs to be real. Cut the crap and engage!

    2. Listen

    One of the most recognizable traits about Oprah is her incredible ability to listen to everyone who crosses her path. By listening, you learn. From learning, you adapt and grow. Listen to what your customers are saying (or not saying to you). Read between the lines and ask yourself those hard questions.

    3. Engage With a Diverse Audience

    Don’t limit yourself to whom you think or perceive as your target market. By pigeonholing yourself into a certain demographic it stops any growth and prevents your brand to reach new customers, even those you may not have ever thought would be interested in you and what you’re selling. Oprah has mass appeal, cutting through


    ethnic and even
    religious boundaries because
    she never assumed that
    she knew who her
    aud ie nce






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