7 Reasons To Use Email Marketing Campaigns

PushSend · Jun 1, 2011

Not that I agree with all of these as they come from a marketing company trying to sell its services, but interesting nonetheless.

7 Top Reasons To Use Email Marketing Campaigns

Email marketing is a great way to promote your business easily and quickly. It can help you reach an unprecedented number of potential customers, while staying in touch with current and past clients.

Below are some reasons why you should start using email marketing for your business today:

Itâ€™s really easy!
Setting up an email marketing campaign doesnâ€™t take very long and you don't need to be very computer literate to get it set up. You can send out a monthly newsletter with just a few articles informing your customers about what's happening with your business and the area.

It draws more web traffic
Unlike a regular mail marketing campaign, which might only draw a little bit of traffic to your website, an email marketing strategy will draw tons of traffic on a regular basis. This is mainly because you can embed links to your site in emails; if people just have to easily click on a link to get to your site instead of booting up the computer and typing in a link, theyâ€™re more likely to visit your website.

It keeps customers in the loop
Putting out monthly or weekly emails about specials, business updates and what's happening in the area is one of the best ways to keep customers coming back time after time. Instead of sending out expensive mail that will never get opened, you can send emails that customers can scan easily for current specials and discounts theyâ€™ll be more likely to use.

Itâ€™s cheap
With email marketing, you donâ€™t have to pay for printing and postage, which means that itâ€™s one of the cheapest ways to stay in contact with your customers.

It can be voluntary
It can be annoying when you send people unsolicited mail, but if you have a great website, you can allow people to sign up for your email newsletters and special offers. This is a great way to get advertising copy to the people who want it the most: customers who are already interested in what you have to offer or who have already used your products and services.

Itâ€™s fast
Sending an email takes almost no time at all. Of course, writing and proofing a professional-looking email will take some time, but it wonâ€™t take you any time at all to send out that email once it's finished. This means that your email can be in their inboxes almost immediately.

It builds relationships
Keeping in touch with your current and potential customers on a regular basis is the best way to build your relationship with them. People love to feel connected to other people, and by sending out regular emails, your customers will feel connected to your business, which will draw them back time and again.
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source: eTravelBlackboardAsia.com

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7 Reasons To Use Email Marketing Campaigns

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