Very interesting. I have been trailing Adstaiton integrated and am having mixed feelings about it... The thing I like most (obviously) is that you don't have to do anything. The automation is beautiful. What I dont like is their deceptive PPC results. They give you a PPC result that looks amazing something about $0.40 but in reality its much less than that because the PPC is only calculated on the clicks that were paid. There should be some way of removing emails that are producing foreign or unpaid clicks. Otherwise you are just wasting your IP space sending to these emails which are guaranteed to not produce you any revenue. Hopefully the CPA side will fix this by screening for 'bad IPs' and sending them CPA offers instead of PPC offers where you dont get paid.
This isn't new. They just did some slight cosmetic changes and combined the portal options as noted. My AM even said there are no real changes on the intergrated side. As someone who used to write marketing copy like that to make minor changes sound major I wouldn't put too much stock in this announcement.
i presented this exact idea to the business development manager there at asw and it is now available on request with your AM. Sort of. You can get a list of all your bad ip clicks and use that to filter your openers into a separate list which can mail cpa so you're not losing revenue on them.
I also thought there was a api call somewhere in their resources that allowed you to pull this information? Could be wrong
