Okay, I've been reading on here for a while and I often see references to GI mailings and TLD mailings, but I haven't been able to graduate to the point of getting my decoder ring. These are not covered in the glossary either, nor did google help with this. Can someone explain the difference? I understand GI mailings are troublesome, TLD are somewhat better, but I have no idea what I'm talking about when I say that Dan
The term TLD as used by various mailers is incorrect. A TLD is really the suffix of a domain name such as .com, .net, .org, etc. What they're trying to say is a larger domain such as yahoo, hotmail, aol, etc. "TLD" in mouthbreather speak is basically any domain that has several million users. A domain is considered "GI" or general internet when it has less than a few thousand users. Most of those domains are corporate domains, small business domains and smaller regional ISPs. GI is not really troublesome as long as you take the time to maintain your data instead of just blindly loading up whatever shit you've managed to buy at the lowest price from some random data slinging ape in a purple track suit.
Also, TLD domains are those that take the longest time to mail to while GI is more like, lock, load and shoot out.