G'morning. I have just recently met my first mentor and he has gotten me into this whole email marketing thing. So far, I have set up a website (mainly for redirects), signed up with an affiliate company, purchased some data ($1k/100k, non-targetted but supposedly fresh/quality and cleaned. Mostly TLDs (google/yahoo)), and signed up with an ESP and started mailing. Results have been quite poor so far. Apparently, the ESP that my mentor uses had given him a warmed IP and mine was not so I pretty much got blocked by just about everyone as soon as I started mailing. Signed up with another ESP and taking it more slowly with them now. Starting to suspect the data may not be quality, either, at this point, since signing up with the new ESP has avoided too many bounces but the open rate is still fairly low (around 2% for the best 50k of the original 100k). Anyway, thanks for reading and I look forward to learning more on this forum. Peace.