This question is for anyone out there running adki. Im curious if anybody out there experiences revenue caps when sending. In my experience it seems like you'll grow your acct to a certain level then no matter how much data, deliverability, servers, etc you add from there is futile in taking revenue to the next level. Does anybody else see this? Ive asked my AM about advertiser budgets, scrubbing, etc etc and just get canned responses.
I see this all the time. What I usually do is send CPA offers after I hit the number of my glass ceiling. This way I build my numbers on the CPA side.
I get what you're saying, sometimes it does seem like that, but we've been able to grow our ADKi revenue substantially from month to month.
I'd check for click loss between your platform and ADKI reporting. Then I'd look at the domain breakdown on the ADKI reports over the time period you are looking at. If you give your AM a starting point you might get a better answer. What platform are you using?
For how many months? I've been trying various strategies with ADKi for about six months now or longer and am up for collaboration and exchanging ideas. Results have been good but I see that week after week it gets progressively harder.
I've been running ADKi for a couple of years. Seen good times and bad. I can certainly share my experiences. PM me.
Are you running GI or the Majors on it? We only mail the big 4 (and a smattering of cables). It's literally been growing month over month for the past year and a half simply from doing just what the OP mentioned - adding more IP ranges, solid data, servers, etc. We did add a second platform that focuses on domains that our first platform was weaker on. That helped quite a bit. The only thing we Might be doing different than some mailers on ADK is that we mail mostly actives. That said, it is a lot slower than we'd like right now. Summer doldrums I guess
One thing I remember back when I mailed ADKi is you can't just send your actives day after day. For starters, they keep their own database and "remember" an email address... and since your actives are likely to be a large subset of the next 12 mailer's actives, you have a disadvantage right away as the payouts are lower on these subsets. Every time we added fresh, new data, we saw big spikes in the numbers as presumably fresh conversions were coming in and our quality score increased. So we sort of did the opposite, and mailed on a ratio of like 2 days actives to 5 days fresh data...
Thanks for all the feedback and responses. It sounds like many of you have seen similar patterns at time but with a little persistence, some new data, and a jump in schedules can help break through to the next level. We've actually began to see a jump this week by doing just that. It took more then just a couple /24's and a few extra sends to do so though.
