Adknowledge Partner Network Announcement

Discussion in 'In The News' started by roundabout, Oct 10, 2012.

  1. roundabout

    roundabout VIP

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    Adknowledge has announced today the launch of the new “Adknowledge Partner Network,” an exclusive, invitation only network catering to the very high-end of affiliate marketing. This announcement is just the beginning of the improvements in store for Adknowledge’s network. Other changes include: new unique network-wide creatives; better service; higher ROI; and more.

    http://partners.adknowledge.com/join/

    “We wanted to narrow down our list of thousands of partners to a much smaller group of our top, most successful partners,” said Matt Hoggatt, General Manager of the Email Channel. “It wasn’t fair to our very best and most loyal partners that a disproportionate amount of resources were going to support smaller partners with lower combined revenue numbers. By working more closely and attentively with just our highest performing partners, we’ve discovered that we can raise ROI for these partners by drastic amounts, which turned this into a decision we simply had to make.”

    In preparation for this new initiative, The Adknowledge Partner Network had been developing new creatives for all of the leading categories. Adknowledge is very excited to release these new, improved creatives, which have shown an average increase in eCPMs of 20-40%.

    These new “hybrid” creatives have been completely assembled and tested in-house by Adknowledge’s award winning design team, and were developed from the ground up for display on desktop computers, as well as tablets and mobile devices, which generally have improved clickthrough rates. Since the ads are brand new, they are free of fingerprinting issues that plague traditional online advertising and something that has typically causes deliverability issues for many affiliate networks.

    “We want our partners to understand that The Adknowledge Partner Network is a completely new program,” said Hoggatt. “We’re going to be able to provide a level of customer service that just hasn’t been available before. We set out to create a network that provided the highest eCPMs in the industry, and that’s just what we’ve done here. For example, when we release a new set of unique creatives each month, there is already going to be another batch in development right behind them. Our team thoroughly tests each set of creatives, selects the highest performing ones, and releases them exclusively to the Adknowledge Partner Network.”

    For more information about the Adknowledge Partner Network or to sign up, visit http://partners.adknowledge.com/join/
     
  2. Ph0ngers

    Ph0ngers New Member

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    Nice. I was *JUST* coming here to see if somebody else got the same notification :D
     
  3. PushSend

    PushSend VIP

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    that 'almost' reads like: "our biggest pubs bitched and bitched about our fucked up system, and when they threatened to leave, we looked at the revenue they drove and decided it was time to fix some shit around here"

    A new spin on the same old shit IMO.
     
  4. Ph0ngers

    Ph0ngers New Member

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    PushSend: Interesting take on it - would be curious to see if anybody here tries out the new network and can report back on findings, if it's any good and if their claims are true.
     
  5. DustyG

    DustyG New Member

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    If I'm reading this right, it sounds like their customer service was getting bogged down by people who weren't really capable of producing results. Sounds like a good move to me.
     
  6. roundabout

    roundabout VIP

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    I would guess this is true - only because of the hours on the clock the AM's must have gone through trying to explain to angry publishers why their CPCs keep dropping.
     

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