Although I am not new to the forum, been checking things here from time to time, I have just started mailing this week so you will be seeing more questions from the newbie here now. lol I wanted to know what you guys consider an acceptable rate of invalid email accounts bounces on raw data from a reasonable source? and what rate would be acceptable for data sold as "deliverable"? Appreciate your help. :tomato:
You can resolve that for .25-50ct per 1000 with data cleaning + verification service(s) available. You will be able to take that garbage list, clean it up, and get verified data. Eliminating any old junk on there. Which would give you better revenue over all, less grief, and you would not have to mail on your IP's all day (i.e. working smarter). Which would cut down the foot print giving you more mileage on the investment. :fight:
This is a tough question. Everyone's mailing techiques differ. When i sell "deliverables" I tell people it'll typically deliver 80-95%. Some mailers see 95%, some don't. As far as raw data, expect 8-12% deliverable
Every day, you can expect to lose like .05% of your data from natural hard bounces, so the longer a list stays unmailed, do the math. In general, if the hard bounces are 10% or less, and the source claims it's within 30-60 days, they're probably telling the truth. Anything over 10% and your source is giving you older data for sure... What's acceptable? A question to ask your IP's... the more hard bounces they hit, the sadder they get...
Also have in mind that not all the email is bounced, specially with Y!. Which is why data verification services are effective to a certain point. Some invalid email addresses will accept email to avoid list washing and will start bouncing once they (recipient MTAs) realize that your traffic is legit. Good to see you here asking questions BTW.
So you're claiming there's a human being who monitors your email and says "Oh, this is legit" and allows delivery all of the sudden? I call bullshit, sorry. Not with Yahoo anyway. They don't have the manpower to do what you're describing in their email dept. Emails from defunct user accounts are turned into bounces after awhile en masse, then deliverables, and when you mail then, it factors into their algorithms which define your "quality" sender score, I don't think there's any person who turns delivery on or off, this is all automated.
No I'm not claiming that at all. I'm saying that ISPs will issue bounces due invalid email accounts depending on the reputation of the sending IP. The better reputation, the more invalid email accounts type of bounces you will receive. If your IP is generating complaints, no engagement, ends the SMTP conversations after rcpt to systematically (like most verification services work), they will just accept email even to invalid email accounts just to avoid them to get a list of all the invalid addresses in your list. Agreed, this is completely automated. I've seen software following this logic working on big ISPs -- they can define what percentage of bounces to issue back to the sending MTA based on it's overall reputation.
I believe what DAgent is saying is that ISPs will deliberately misdirect you in their replies. There will be false positives and false negatives, they'll want you to believe what they want you to believe. That really calls into question the veracity of most of these so-called "email validation services".
I agree. Anything over 10% bounce rate either the data is aging or your data provider is not passing the data through a scrub before selling it to you.
