Amount of Invalid Email Accounts

Discussion in 'Noob Central' started by bgdaviduk, Sep 18, 2012.

  1. bgdaviduk

    bgdaviduk New Member

    Joined:
    May 2, 2011
    Messages:
    7
    Likes Received:
    0
    Trophy Points:
    0
    Although I am not new to the forum, been checking things here from time to time, I have just started mailing this week so you will be seeing more questions from the newbie here now. lol

    I wanted to know what you guys consider an acceptable rate of invalid email accounts bounces on raw data from a reasonable source? and what rate would be acceptable for data sold as "deliverable"?

    Appreciate your help. :tomato:
     
    Last edited: Sep 18, 2012
  2. Mak

    Mak New Member

    Joined:
    Sep 5, 2012
    Messages:
    17
    Likes Received:
    0
    Trophy Points:
    0
    Location:
    India
    10-15% deliverable is okay!
     
  3. bgdaviduk

    bgdaviduk New Member

    Joined:
    May 2, 2011
    Messages:
    7
    Likes Received:
    0
    Trophy Points:
    0
    WHat are you talking about? Did you even read the questions?
     
  4. DaMadHatter

    DaMadHatter Active Member

    Joined:
    Mar 1, 2011
    Messages:
    720
    Likes Received:
    51
    Trophy Points:
    28
    Location:
    In the Void
    You can resolve that for .25-50ct per 1000 with data cleaning + verification service(s) available.

    You will be able to take that garbage list, clean it up, and get verified data. Eliminating any old junk on there. Which would give you better revenue over all, less grief, and you would not have to mail on your IP's all day (i.e. working smarter). Which would cut down the foot print giving you more mileage on the investment.

    :fight:
     
  5. DataDogg

    DataDogg VIP

    Joined:
    Mar 25, 2011
    Messages:
    179
    Likes Received:
    7
    Trophy Points:
    18
    Location:
    Las Vegas
    This is a tough question. Everyone's mailing techiques differ. When i sell "deliverables" I tell people it'll typically deliver 80-95%. Some mailers see 95%, some don't.

    As far as raw data, expect 8-12% deliverable
     
  6. roundabout

    roundabout VIP

    Joined:
    Feb 17, 2011
    Messages:
    2,713
    Likes Received:
    154
    Trophy Points:
    63
    Every day, you can expect to lose like .05% of your data from natural hard bounces, so the longer a list stays unmailed, do the math.

    In general, if the hard bounces are 10% or less, and the source claims it's within 30-60 days, they're probably telling the truth. Anything over 10% and your source is giving you older data for sure...

    What's acceptable? A question to ask your IP's... the more hard bounces they hit, the sadder they get...
     
  7. DAgent

    DAgent Moderator

    Joined:
    Mar 14, 2011
    Messages:
    452
    Likes Received:
    115
    Trophy Points:
    43
    Home Page:
    Also have in mind that not all the email is bounced, specially with Y!. Which is why data verification services are effective to a certain point. Some invalid email addresses will accept email to avoid list washing and will start bouncing once they (recipient MTAs) realize that your traffic is legit.

    Good to see you here asking questions BTW.
     
    Last edited: Sep 18, 2012
  8. roundabout

    roundabout VIP

    Joined:
    Feb 17, 2011
    Messages:
    2,713
    Likes Received:
    154
    Trophy Points:
    63
    So you're claiming there's a human being who monitors your email and says "Oh, this is legit" and allows delivery all of the sudden?

    I call bullshit, sorry. Not with Yahoo anyway. They don't have the manpower to do what you're describing in their email dept.

    Emails from defunct user accounts are turned into bounces after awhile en masse, then deliverables, and when you mail then, it factors into their algorithms which define your "quality" sender score, I don't think there's any person who turns delivery on or off, this is all automated.
     
    Last edited: Sep 18, 2012
  9. DAgent

    DAgent Moderator

    Joined:
    Mar 14, 2011
    Messages:
    452
    Likes Received:
    115
    Trophy Points:
    43
    Home Page:
    No I'm not claiming that at all. I'm saying that ISPs will issue bounces due invalid email accounts depending on the reputation of the sending IP. The better reputation, the more invalid email accounts type of bounces you will receive. If your IP is generating complaints, no engagement, ends the SMTP conversations after rcpt to systematically (like most verification services work), they will just accept email even to invalid email accounts just to avoid them to get a list of all the invalid addresses in your list.

    Agreed, this is completely automated. I've seen software following this logic working on big ISPs -- they can define what percentage of bounces to issue back to the sending MTA based on it's overall reputation.
     
  10. DKPMO

    DKPMO VIP

    Joined:
    Mar 31, 2011
    Messages:
    1,452
    Likes Received:
    68
    Trophy Points:
    48
    Location:
    Elaborate Underground Base
    I believe what DAgent is saying is that ISPs will deliberately misdirect you in their replies.

    There will be false positives and false negatives, they'll want you to believe what they want you to believe.

    That really calls into question the veracity of most of these so-called "email validation services".
     
  11. DAgent

    DAgent Moderator

    Joined:
    Mar 14, 2011
    Messages:
    452
    Likes Received:
    115
    Trophy Points:
    43
    Home Page:
    Exactly,

    Exactly,

    Exactly.

    DKMPO == DAgent2Roundabout
     
  12. WebbulaTech

    WebbulaTech New Member

    Joined:
    Sep 11, 2012
    Messages:
    3
    Likes Received:
    0
    Trophy Points:
    0
    I agree. Anything over 10% bounce rate either the data is aging or your data provider is not passing the data through a scrub before selling it to you.
     

Share This Page