So as many of you know I run the Super Affiliates group on Facebook which is a really great place where industry people can rub shoulders. For years I've been the good guy but lately I've been experimenting with "playing the villain" as I moderate the group and it has been a phenomenal way to boost traffic. It's absolutely unreal how many new members join every time there is an argument. The group activity also skyrockets. The VS Shoemoney thing was unreal how many new members joined. Human psychology is a very strange thing. We LOVE the villain or at the very least LOVE to HATE them but if you can think of a way to safely create this kind of controversy with your email campaigns in a way that's safe and will not cause billions of complaints I think you'll be laughing all the way to the bank.