Best way to go about "warming" IPs?

Discussion in 'Mail Chat' started by damian, May 14, 2013.

  1. damian

    damian Active Member

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    As some of you may know I am in the process of configuring an OSS platform. And knowing that it will take a while to get everything fine tuned I was thinking what else can I do while getting my setup ready.

    I figured, maybe I can work on warming up IP's. But since it will take a while before that is ready I wanted to know if i can take a different approach to warming up IPs. Pretty much I am wanting to know if its practical to send out a VERY small amount of emails a day over the course of 2-3 months.

    If it is I would rent out a dedi and work with a /28 (a Host I am looking at right now offers 5 IPs from the start which I might order, the less the better)
    But what I am unsure of is how the range for IPs work. Lets say i go with a /28. I won't be the only one using the extra IPs correct? So if some one starts blasting away, will that reach over to my set of 5 IPs (or my /28 range)?
     
  2. damian

    damian Active Member

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    As far as data is concerned for this idea, I know a good source for openers/clickers. And for which of the Big 4; well I am thinking that is not too important right now because I cant imagine I will be going over the limit for either domain. All should be well under the limit.

    I am talking like <20 messages/day (and scaling up over time albeit not too drastically)

    Also I would make sure the IP's are clean before even trying this. That's a given.
     
  3. reddorado

    reddorado VIP

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    Warming up the IPs is a good idea. But I think you won't accomplish much by sending <20 messages per day. I think you need to be sending at least 10x that - more like 500 messages per day (per IP) in order to start building a reputation. Also, it goes without saying that you want high engagement (opens/clicks) and low bounces/complaints on the mail you are using for warmup.
     
  4. nickphx

    nickphx VIP

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    The actions of other mail sending IPs under that /24 your /28 is from will impact your delivery. Delivering that little of an amount will not positively impact your reputation on those IPs either, you need to ramp up to a larger volume. It won't help unless you have responsive data that positively reacts to your messages.. If you're just purchasing "open and clicker" data.. good luck.
     
  5. damian

    damian Active Member

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    I figured it would mess with the IPs

    Cant really afford a /24

    Im actually not purchasing "clickers" but working on the list myself. I'll be testing out a "fresh" list with tests and segmenting clickers into a "clickers/openers" file. Then funnel those (by ways of testing) into a more responsive group.
     
  6. Delwyn

    Delwyn VIP

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    If the host you purchase the /28 network from will offer re-assignment to you via SWIP it will help marginally with the "noisy neighbors" but that is indeed a risk you always take. Their ruckus can drag down your rep. Speaking to the host about placing you in a quiet subnet may help. It has worked for me in the past. YMMV
     
  7. damian

    damian Active Member

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    Thanks for the tip. I'll keep that in mind when i order the server.
     

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