As some of you may know I am in the process of configuring an OSS platform. And knowing that it will take a while to get everything fine tuned I was thinking what else can I do while getting my setup ready. I figured, maybe I can work on warming up IP's. But since it will take a while before that is ready I wanted to know if i can take a different approach to warming up IPs. Pretty much I am wanting to know if its practical to send out a VERY small amount of emails a day over the course of 2-3 months. If it is I would rent out a dedi and work with a /28 (a Host I am looking at right now offers 5 IPs from the start which I might order, the less the better) But what I am unsure of is how the range for IPs work. Lets say i go with a /28. I won't be the only one using the extra IPs correct? So if some one starts blasting away, will that reach over to my set of 5 IPs (or my /28 range)?
As far as data is concerned for this idea, I know a good source for openers/clickers. And for which of the Big 4; well I am thinking that is not too important right now because I cant imagine I will be going over the limit for either domain. All should be well under the limit. I am talking like <20 messages/day (and scaling up over time albeit not too drastically) Also I would make sure the IP's are clean before even trying this. That's a given.
Warming up the IPs is a good idea. But I think you won't accomplish much by sending <20 messages per day. I think you need to be sending at least 10x that - more like 500 messages per day (per IP) in order to start building a reputation. Also, it goes without saying that you want high engagement (opens/clicks) and low bounces/complaints on the mail you are using for warmup.
The actions of other mail sending IPs under that /24 your /28 is from will impact your delivery. Delivering that little of an amount will not positively impact your reputation on those IPs either, you need to ramp up to a larger volume. It won't help unless you have responsive data that positively reacts to your messages.. If you're just purchasing "open and clicker" data.. good luck.
I figured it would mess with the IPs Cant really afford a /24 Im actually not purchasing "clickers" but working on the list myself. I'll be testing out a "fresh" list with tests and segmenting clickers into a "clickers/openers" file. Then funnel those (by ways of testing) into a more responsive group.
If the host you purchase the /28 network from will offer re-assignment to you via SWIP it will help marginally with the "noisy neighbors" but that is indeed a risk you always take. Their ruckus can drag down your rep. Speaking to the host about placing you in a quiet subnet may help. It has worked for me in the past. YMMV
