Discussion in 'Networks Discussion' started by FrankD, Sep 15, 2011.
Which affiliate networks have the best and worse performing email creatives?
Damn Frank - you just keep comin' up with amazing questions!
Agree. Out of your 32 posts, 30 of them ended with a question mark.
You are lucky that most people on this forum are nice that you weren't flamed but seriously, you should do some research before posting. Nobody is going to hand out everything on silver platter for you.
That was my point on a previous post...i ask alot of questions as do alot of people. Asking what a /27 is or where to get offers from etc..people will get tired of answering the most basic of questions that can be answered with a simple google search.
Frank - I actually think it's awesome when our pubs come to us with creatives they have made themselves. They typically tend to do better than anything we get from the advertiser. Once our pubs start pushing decent volume will have our designer create exclusive HTMLs or our marketing person write up exclusive text creatives if our pubs ask!
ALWAYS make sure you get approval before sending a modified creative. It usually only takes an hour or two to get approval...some of our bigger brands might take a day or two. Make sure if you do this, you have an agreement with the network you are working with that they will not give your custom creatives to anyone else. =)
If you run with creatives that everyone else is abusing, your delivery will suffer. I've redesigned creatives and ran them by the network/advertiser to make sure all is well. I've found as long as you don't alter the specifics of the offer or make false claims or abuse trademarks, you'll be fine.
Asking a network to not share your creative ? ... I know networks that will take any tidbit of information you provide and spread it far and wide.. It's lame.
Then you should be working with us Nick... I would never do that or allow anyone on the team to do that.
Most of my advertisers sign off on a clause that if they take any custom creatives that we do, they have to pay a large fine. Initial in my docs is a $10k fine per violation....sometimes its negotiated down. We take this very seriously...especially with our media buy pubs because they invest so much time and money into optimizing campaigns that if our advertisers were to steal what they did, they would be f-ed.
Thanks for the useful feedback. I didn't realize I hit my question quota. I'm done posting, thanks for all the help.
No no Frank - don't stop now! You still have winners like "who has the best froms and subjects" or "what's better - text or html"? Then there's always "how often should I send to the same list"? or everyones favorite "what domain makes the most money"?
Don't quit now big guy! Keep these gems comin'!!
What's your problem dude? Delete the thread if you don't like it. Go get laid, you'll feel better.
Bro - you really don't want to go this route...
FrankD, please feel free to ask your questions, this is an open forum and we welcome those who are brave enough to start new threads. Just keep in mind that this forum houses noobs as well as seaoned mailers (some more frustrated than others :tongue: ) therefore, best not to take any responses to seriously.:girlshit:
To answer your question, I don't believe I have ever encounter a network where I've pulled a creative as-is and dropped it. I'll use their creatives as a starting point and creative my own, a good mix of html/lite text works well for me. ....but in the end its whatever works best for you.
Frank - the Noob area was created just for these type of questions. All we ask is you post them in there.
We don't mind when you ask this stuff, as it will all be archived in Noob Central and it will be available for search later by other noobs. So it's all cool man.
We'll only begin flaming when someone asks a Q thats easily findable via MF's Search button and that user was too lazy to look for it.
So ask away and don't worry about it... your Qs are building our library!
Alright, thanks for the helpful responses. I will keep my questions to the noob section. I'm learning a ton thanks to this forum and with your guys help. In the future, hopefully I will be able to provide valuable contributions to the forum as well.