Hey all, Wondering if anyone can give some experience on their bounce rate after cleaning? I had a list of just under 1MM that came back from Impressionwise with 840k emails. The data is less than 2 weeks old (good and bad since it will have lots of bogus inputs on the web forms as expected - all the emails with expletives and the normal qwerty asdf etc. strings were removed but still some other random crap in the scrubbed list). I split the list into 10 randomized segments for easy mailing and to see what the results would be. When I imported and scrubbed out dupes and known hard bounces on my system, it took out around 5% more of the data. Mailing on decent IPs I ended up with bounces of between 18-30% which I kind of thought was high. Again the lists were totally randomized so that doesn't explain the difference other than it could have been time of day, how nice the ISPs were letting in email, etc. However, that still is a significant amount of bounces largely being hard bounces. I'm mailing one of the segments now that started out at 84k and it is now down to 60k. The data is somewhat responsive so it is otherwise good data. I'm just surprised at the amount of hard bounces that was left in it. I'm just wondering if that is typical since it is the first IW scrubbed list I've mailed? I'd be interested to know if HA, Quickie, etc. have the same results. I read here http://www.mailerforum.com/forum/showthread.php?3240-Data-cleaning-is-a-must and got some thoughts about which is better for what and one member suggested Quickie gets rid of more hard bounces. Please share your opinions.
We aren't a bounce removal service, we are a data hygiene service. Our focus is on the harmful elements of the data while other validation companies (LeadSpend, Strike Iron, Bridge,etc) focus on the bounce part of your data. Your best to piggy back our service with one of them to get the full validation/hygiene you are looking for.
