Bridge Marketing FREE EMAIL HYGIENE & VERIFICATION TEST!

Discussion in 'In The News' started by roundabout, Jun 21, 2013.

  1. roundabout

    roundabout VIP

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  2. nickphx

    nickphx VIP

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    How is this news? You lying bastard!
     
  3. bridgemarketing

    bridgemarketing VIP

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    Bridge Best Practices- Helpful mailing tips

    Subject Line Optimization-
    In the epic battle to boost email campaign performance and increase open rates, even the President of the United States knows the importance of choosing the right subject line. In raising $690 million through online contributions for his 2012 Presidential Reelection Campaign, Team Obama flooded voter inboxes with emails and the most effective subject line they used to generate the highest open rates was simply the casual 3-letter word "Hey".

    Subject line optimization is one of the fastest and most cost effective strategies available today for email marketers to engage targeted users with relevant content and increase inbox delivery. There is no such thing as a perfect subject line but with the average email user receiving more than 100 emails per day, it's important to follow some simple best practice guidelines to give your emails the strongest opportunity for reaching target audiences and commanding relevant attention to generate the desired response.

    CAN-SPAM Requirements
    Federal CAN-SPAM regulations require that email subject lines must not be deceptive. Subject lines cannot make false or misleading claims and must be consistent with the content presented in the body of the email. Don't promise results that are not typical and avoid promoting an offer as free if it requires consumers to make a purchase. Including "Re:" or "Fwd:" at the beginning of a subject line would be considered deceptive if emails are not actually coming from a friend, colleague, or trusted source.

    Be Relevant
    Understand the needs and objectives of your target audience segments and appeal to their most compelling interests. Timely topics and noteworthy news convey relevancy. Use of the word "News" in subject lines was recently shown to deliver significant open rate gains¹. Time sensitivity and scarcity can be used to demonstrate relevancy with subject lines reflecting limited time offers (i.e. "..until April 30") and limited selections (i.e. "..only 75 available"). Subject lines framed as questions have also been shown to generate increased response so instead of "Taste the Juiciest Hamburger in Chicago", for example, you might rephrase with "Want the Juiciest Hamburger in Chicago?"².
    Focus on Benefits
    Lead with your most compelling benefits in terms of products, services, discounts, and competitive advantages. Think about your target recipient's needs and envision your email subject line from their perspective to convey superior value with a "What's in it for me" attitude. 53% of the people who open emails from retailers do so because the subject line showcases a special offer.³ Communicate in the subject line if an offer is new, exclusive, and cannot be gotten from any other source or through any other media channel.

    Keep It Short
    Email subject lines are often truncated at around 40-50 characters so consequently the most effective subject lines typically do not exceed 50 characters in length. Highly targeted audiences may respond to subject lines that are a bit longer but with such a limited number of subject line characters available, the words you choose should be easy to understand and shorter in length as well. The highest open rates demonstrated in a recent email study were seen with subject lines of 4-15 characters (15.2% open rate average) followed by subject lines of 28-39 characters (12.2% open rate average)***8308;.

    Avoid ISP Filter Words
    Email spam filters at many internet service providers (ISPs) function by assigning point values to the words or characters in subject lines that are most commonly and historically associated with unwanted emails. If the total point value exceeds a threshold cutoff, emails will be considered by ISPs as spam and either delivered to junk folders or not delivered at all. Avoid any words that relate to sex, pornography, cures, medications, or weight loss. Avoid the words "Free, Now, Urgent, As Seen On, Buy, Get Cash, Make Money". Avoid excessive p.u.n.c.t.u.a.t.i.o.n., g a p p y text, non-alphabetic characters, and having words in all CAPS.

    Get Personal
    Geographic personalization with the use of localized terms in subject lines has been demonstrated to increase open rates and you should test personalizing subject lines by state, city, DMA, or zip code (i.e. "..exclusive in Topeka") if it is relevant for campaign offers and capabilities to do so are available.***8309; Open rate gains and overall performance gains from first name personalization, however, are inconclusive with contrary findings seen across numerous use cases. In some cases the use of first name personalization in subject lines increased open rates but in other cases it was seen to actually lower open rates and even depress click thru rates when the un-personalized nature of the email body content appeared inconsistent with first name personalization in the subject line.

    Keep Testing
    Experience is the best teacher and you should plan to test a number of different subject lines across campaigns to identify which perform best. Subject line testing is important not only in terms of open rates but also in terms of overall campaign performance because subject lines can often impact click thru rates as well. Controlled A/B split testing across multiple subject lines can deliver valuable insights and successful mailers typically test their subject lines across small sample segments or random cross-sections of their file to identify winning subject lines before rolling out to larger volumes of their broadcast universe.

    Footnote credits:
    (1) MarketingCharts Email Study (11/14/2012)
    (2) MailChimp Email Study "Best Practices in Writing Subject Lines" (5/30/2012)
    (3) Listrak Online Study conducted by Harris Interactive (6/20-22/2012)
    (4) MailChimp Email Study "Best Practices in Writing Subject Lines" (5/30/2012)
    (5) MailChimp Email Study "Best Practices in Writing Subject Lines" (5/30/2012)
     
  4. DKPMO

    DKPMO VIP

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    What do these articles have to do with email hygiene?
     
  5. PermaNull

    PermaNull VIP

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    I'm going to avoid this, due to concerns of theft of data and continue to clean on my own.
     
  6. bridgemarketing

    bridgemarketing VIP

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    I completely understand your concerns. Data security is our number one priority. We could not run our business if we did not maintain our integrity. I would love to address your concerns and explain our process and measures to keep your data safe and secure while cleaning.
     
  7. bridgemarketing

    bridgemarketing VIP

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    we will be posting mailing tips unrelated to hygiene now and again. we know that more goes into mailing than just hygiene and any information to help our partners become more profitable helps us grow our business as well-
     
  8. damian

    damian Active Member

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    [​IMG]
     
  9. PermaNull

    PermaNull VIP

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    [​IMG]

    While you may believe it's just a conspiracy it happens all the time,
    It will continue to happen and it always happens in any industry where there's money involved whether it be drugs, software, or hookers something is going to be stolen by someone else even more so when it's worth a lot of money.

    The question becomes who is going to steal it and how do you protect your self from it,
    In this industry one of our most valuable resources would be our data so we don't want to willing give it up to some company to go through, especially not if they require your actual email list instead of just domains(If you're working with GI).

    Because when working with GI most traps or complainers you're going to need to suppress the entire domain either way, so yeah.. quit being annoying with your pointless posts trying to raise your post count.

    Especially when you reply to a concern that a lot of different mailers have addresses previously on this very forum calling it a conspiracy.

    There's been several cases of stolen data and law suits because of such, while it may not have been a data hygiene company putting your data out there just leaves you open to it happening so you're better off just not doing it.

    And there's nothing anyone can do to change my mind or relieve my concerns of such.
     
  10. damian

    damian Active Member

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    i dont believe its a conspiracy that's just text that came along with the image.

    you really think some of the more reputable companies like IW or Bridge care about your list?

    They've probably seen that data x10000 times already.
     
  11. tomduncan75

    tomduncan75 New Member

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    I have been using listwisehq and hygiene agent. Both are great, and do about the same quality. listwisehq is more pricey tho.
     

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