Can-Spam: Your Own Info or the Advertisers?

Discussion in 'Noob Central' started by oceanview, Jan 3, 2012.

  1. oceanview

    oceanview New Member

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    1) When you're mailing affiliate offers out to your data, do you use the advertisers address and unsub link, or your own?

    1a) If you use the advertisers, I've noticed some offers do not include the information you need, what do you do then?

    1b) Also, if you use the advertisers, how do you know if someone is unsubscribing from YOUR future emails? Do you download the advertisers suppression list AFTER you mail and scrub again even if you don't plan on mailing that offer again?

    2) Do you scrub your list with the advertisers suppression list?

    3) If you scrub with suppression lists, do you revert back to your unscrubbed list before you mail a new offer from a new advertiser? Or do you just keep scrubbing the same list and mailing new offers to it?

    What I'm doing: I'm about to do a split test with 5 different offers. My plan was to get the suppression list from each advertiser, scrub my data with all the lists, and then mail what's left and only mail that data in the future. I plan on only using MY OWN physical address and unsubscribe link for all mailings so I am in control of the quality of my data. How does this sound? Can I run into any problems for NOT using the advertisers unsub link?
     
  2. afc_pmc

    afc_pmc New Member

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    Usually both. Always your own tho, to protect your own ass. Most advertisers, especially affiliate networks require you to include a specific unsub image/text from the advertiser, so basically you will usually have 2 ubsubs in each email, your own at the very bottom.


    Your own unsub will be enough for can spam, the avertiser's unsub is what they give you, if its not enough info that is their fault / problem. Usually tho, theirs is exactly what they are supposed to be, at least any real company / product.



    You should have both unsubs going to your own page / unsub system first, then going to the advertiser's after yours. There are some tricks to this to do it smoothly, which I won't cover here (maybe someone else could). And not sure how you are suppressing the offer supp files but hopefully you're not adding their suppression lists to your own internal suppression list. Basically when u run that offer, u suppress against your own list as usual, and then do theirs in addition but theirs is only when dropping their offers.

    You're supposed to, what you actually do is up to you.



    Not sure exactly what you're asking, but I think the answer is in my above 1b question. You manage your own lists, only suppress what people unsub from YOU, i.e. any offer you drop. Understand how unsub'ing works, you send an email and someone unsubs, they dont want your emails. Maybe it was that offer they dont like or they have some reason to not want your messages anymore, doesn't matter really, they are requesting off your list. Even if they only were trying to unsub to the offer, not your concern, they unsub'd so u add them to your own internal suppress as dont mail this one again. The offer supp is everyone who that advertiser is saying, "dont mail these ppl", so you only suppress those ppl for that offer because the advertiser asked u to.

    Pretty sure I covered all this above, scrub how I explained above instead of what you say here. And do the unsub's with both, and yes you could run in to problems, usually you won't but you certainly could.
     
    Last edited by a moderator: Jan 3, 2012
  3. roundabout

    roundabout VIP

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    Nahh... this is convoluted. There's no need for this.

    To be removed from advertiser
    CLICK HERE (advertiser's optout link)
    or write
    (advertisers address)

    To be removed from sender
    CLICK HERE (your optout link)
    or write
    (your company address)

    If the person opts out through the Advertisers above, you're grabbing the advertiser's supp file anyway every 10 business days (right?????) so you're suppressing him there. If he globally opts out of everything by using your optout, you should be suppressing that as well.

    Q.E.D.
     
  4. afc_pmc

    afc_pmc New Member

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    I can understand you not wanting to unsub them globally if they choose just the advertiser's unsub, and to each his own. Legally you are probably covered too, but couple reasons why I still would use the 1 unsub, at least in my opinion:

    1. If they clicked the top unsub meaning to globally opt out, they could complain when you send them a different offer, or at least be more likely to report as spam.

    2. You would have 2 different unsub links in the email, which for 1 makes it far more obvious you are sending a 3rd party offer opposed to a newsletter, and you are placing the advertiser's flithy dirty unsub url in the message. I know the link will be masked by your system but bots will bounce off your masked link and once they see that url it will hurt your ip. With my method they go to a much cleaner page off my mailing domain and stop, literrally can't follow through because they have to click a confirm button.
     
  5. oceanview

    oceanview New Member

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    Thanks afcpmc for your replies, it's very appreciated...

    1) So just to confirm: you're saying to include the advertisers AND my own unsub link at the bottom of the email (as shown in roundabout's post), but you're saying to make both unsub links the SAME LINK going through your unsub system first, unsubscribing them from your future mailings, and then redirecting them to the advertisers unsub page after?

    2) If both unsub links would be the same link anyway, it seems like it would be sufficient to use just 1 unsub link in the email, as long as it's set up like I said above... I think what you're saying is that the affiliate network/advertiser wants you to include their specific opt-out text in the email and thats the main reason you want 2 unsub links instead of 1... right?
     
  6. afc_pmc

    afc_pmc New Member

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    Yes exactly what I was saying on each. You need both unsubs in the email for the addresses, and yes my recommendation is to merge them in to one, as roundy noted tho, its debatable. If you do merge them, you need yours to be simple and quick, like just a quick confirmation page, and on clicking yes, updates your system and sends them to advertiser unsub.
     
  7. roundabout

    roundabout VIP

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    Wait - so if I were to use the infamous SG system, and I sent out way too much email and was a bad boy, and a ton of people unsubbed, it would affect your other customers? I'm not sure I like that.... while I agree with you that an unsub is almost a "soft" complaint and should be removed, I don't load up suppression files from all the advertiser's out there and suppress 50,000,000 people from 10001 offers just because they're optouts.
     
  8. afc_pmc

    afc_pmc New Member

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    I agree about other people's opt outs, i wouldn't want someone else's mailing, whether it be good or bad, effect my lists, like unsub'ing from another mailer's offers doesn't mean they want no email, it could, but if they want off my list all they have to do is click the unsub link and they are off it.

    That's also why I would never scrub my data system with any advertiser's suppression file, I mean I see you're think on this SG, you are taking your idea about people who unsub don't want mail and applying it across the board, but #1 I don't really trust advertiser's suppression files, I'll use em but my system has some features which don't suppress certain data against them, like my internal data cant be overridden by a 3rd party suppression, only one of my DNEs or internal one can suppress that. I don't wanna go in to that specifically, but just saying, in my opinion unsub only what users specifically opt out of YOUR drops. I don't judge tho, if that works for you SG to each his own.
     
  9. PushSend

    PushSend VIP

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    Especially in light of the fact that there are some who would dump good data into supp files...

    :shot:
     
  10. jellyfish

    jellyfish VIP

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    also you can assume that an advertiser would add all their customers into the suppression file. I mean they dont want their customers getting hit hard with their brand when they can mail their own customers with their own messaging...

    So you wouldn't want to use advertiser a's suppression list for advertiser b's offer.
     
  11. Mike91TT

    Mike91TT VIP

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    Only problem with not using an advertiser's suppression list is if you hit someone that is a complainer. For example I was running some offer, hit a guy that was on the advertiser suppression file, the offer got pulled. Rare but only reason I would use it. I use them 50% of the time.
     
  12. Mike91TT

    Mike91TT VIP

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    Funny timing. Just happened again. Twice so far. 8 months apart. No huge deal but happens.
     

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