June 24th, 2011 by Christopher Penn Blue Sky Factory held its first general email marketing conference in Chicago on June 22, 2011 with the purpose of creating a focused day of social and email marketing knowledge. One of the reasons most marketers aren’t as successful with email marketing as they would like to be is insufficient time to focus on the topic and dig into it. During the day, we explored the five major areas of growth for any email marketing program, from audience building to deliverability to conversion and more. We looked at advanced methods of using social media to drive email performance and new ways of analyzing social influence for email. We even managed to debut a method for cross referencing social influence as measured by services such as Klout with email marketing. Rather than attempt to write up what people thought were the relevant takeaways, we thought we’d let the audience tell the story of the day. Here’s a selection of tweets from the conference. * @cspenn Presenting 4 times today at #bsfconf. Why aren’t you here? ;-) * @carmfoster Email marketing conference by @blueskyfactory today. Audience, social media integration, deliverability. #bsfconf * @theresaoverby In #Chicago for #bsfconf today! Party starts at 9am. Follow the hashtag for E-mail marketing tips and awesomess from @BlueSkyFactory! * @erica_g Sweet! Yay for a quality conference notebook as I was unprepared. Thanks @blueskyfactory #bsfconf * @theresaoverby If u don’t have a goal, ur measuring mileage on a road trip with no destination! via @cspenn #bsfconf * @theresaoverby DYK email marketing has a ROI of $43.62? via @cspenn #bsfconf * @nick_martini Pop Ups Suck? 733% Increase in List Growth!! #bsfconf via @cspenn * @kevinbehringer If you didn’t learn something or laugh when you are putting together your newsletter, don’t send it. #bsfconf * @theresaoverby Bribe people to share your enews with give aways! #bsfconf * @kevinbehringer Engagement is the new whitelist #bsfconf * @theresaoverby Engagement is new way of being white-listed with ISPs. Are people opening & clicking ur emails? #bsfconf via @cspenn * @billrice Interesting insights on unsubscribe strategies from @cspenn. Do you have the guts to put it at the top? #bsfconf * @theresaoverby Email marketing headlines must be: useful, urgent, unique, unambiguous via @cspenn #bsfconf * @theresaoverby Ever used @Google Wonder Wheel tool to research related subjects/keywords? Coolio! #bsfconf * @theresaoverby Gr8 tip! Use Google Webmaster Tool & Adwords to come up w/subject lines for email marketing? What r ppl clicking? #bsfconf * @kevinbehringer @cspenn has too much good stuff. Can’t keep up with note taking! #bsfconf * @theresaoverby No matter how pretty your emails, people still respond to the “big yellow box.†#bsfconf * @SeeHumanity What are people reading your email with? #bsfconf * @SeeHumanity Use flickr creative commons! #bsfconf * @andrewkordek heads up #bsfconf heading down there to talk about what not to do in email marketing. did you bring your boots peeps? * @andrewkordek yo #bsfconf peeps. I have a guy being punched in the face as one of my talking points for the 1 pm session. Its all about email today. * @SeeHumanity Add incentive to share your email. #bsfconf * @Evyfindstheway @nick_martini Just saw @brillrice’s tweet about @cspenn “unsubscribe policy†Would love to learn more. Any slideshare you can post? #bsfconf * @billrice @evyfindstheway Sign-up to @cspenn newsletter http://ow.ly/5nQ9o. You’ll see one of the most obvious: His unsubscribe is at top. #bsfconf * @theresaoverby QR Tip: When creating QR codes, turn Error Correction Level up as high as possible! via @cspenn #bsfconf * @pagetx @theresaoverby I didn’t even know there was such a thing as correction levels on #QRCodes! That @cspenn knows his stuff, tho. #bsfconf * @kevinbehringer “social networks have no inherent value. The people in them are the value†@cspenn #bsfconf * @Lockology Mind is exploding with ideas and strategies I’m getting for email marketing at #bsfconf. Thx @blueskyfactory! #li * @theresaoverby R u familiar with Metcalfe’s Law? If u r, ur probably a nerd like @cspenn. Check it out – SoMe multiplies it exponentially! #bsfconf * @erica_g Social networks are metcalfe’s law on crack. #bsfconf * @nick_martini Never tweet things you don’t want to see 10 years from now. Google is storing them! via @cspenn #Google #Twitter #bsfconf * @theresaoverby Synergy matters in SoMe – the more networks you can connect via, the more success you will see via @cspen #bsfconf * @gregcangialosi Sounds like the @blueskyfactory conference is rocking in Chicago! http://t.co/RlW7hGz #bsfconf * @theresaoverby “Once upon a time ago, there was no Wal Mart†via @cspenn — Really? #bsfconf * @theresaoverby Do you post a web version of your e-news on your site? Do it and employ social commenting! #bsfconf * @theresaoverby Ok, friends — check out the @facebook registration tool! Anyone using it for their email marketing? Looks cool #bsfconf * @theresaoverby Metcalfe’s Law illustrated. Thanks @cspenn #bsfconf http://twitpic.com/5f97nk * @kevinbehringer By using all the tools together (social, email, etc.) properly, you can move needles you shouldn’t be able to move #bsfconf @cspenn * @BobMetcalfe RT @theresaoverby: Metcalfe’s Law illustrated. Thanks @cspenn #bsfconf http://twitpic.com/5f97nk * @theresaoverby Ha! Mine is about to explode! RT @cspenn: If I did my job right, a bunch of peoples heads should really hurt right about now. #bsfconf * @theresaoverby Nice! RT @andrewkordek: yo #bsfconf peeps. I have a guy being punched in the face as one of my talking points for the 1 pm session. #bsfconf * @carmfoster People care about what other people have to say – not organizations. Humans are the influencers. E-news must come from real people #bsfconf * @cspenn Andrew Kordek @andrewkordek on stage now showing us how to fail at email. #bsfconf * @theresaoverby Great stuff from @andrewkordek! Five sure-fire ways to FAIL at email marketing. #bsfconf * @theresaoverby One way to #fail at email marketing: Make it difficult to unsubscribe – via @andrewkordek #bsfconf * @theresaoverby Another email marketing #fail — keeping inactive users on your distribution list for vanity sake. via @andrewkordek #bsfconf * @theresaoverby SoMe = “bright shiny object syndrome†— Heads up tweeps – email is NOT dead. via @andrewkordek #bsfconf * @cspenn #bsfconf @andrewkordek Change your email creative when you change your website design. Experience should be the same. * @ElenaH13 @andrewkordek is getting rowdy at the #bsfconf http://twitpic.com/5faopi * @nick_martini CURVE Rule from @andrewkordek : Do your Email Subject Lines have C.U.R.V.E.? http://ow.ly/5o3rj #bsfconf * @erica_g @andrewkordek says subject lines should have CURVE – curiosity urgency relevance value emotion. Choose 2! #bsfconf * @matthewbrendan Now to distill all this great info and apply it to what I do… #Bsfconf * @chrissy8413 Make your headlines have C.U.R.V.E. appeal #bsfconf * @theresaoverby Up now Casey Stopperan from @returnpath talking email marketing deliverability. #bsfconf * @kevinbehringer 5 keys to good email reputation – 1: Have a solid infrastructure #bsfconf * @kevinbehringer 2: have a permanent home #bsfconf * @kevinbehringer 3: Don’t email the dead (unknown users). Keep unknown user rate well below 10% #bsfconf * @kevinbehringer Spam traps are likely in older, inactive parts of your list. #bsfconf * @kevinbehringer 4: Don’t send to spam traps. #bsfconf * @kevinbehringer 5 (biggest): keep complaints to a minimum – 2-3% complaint rate #bsfconf * @theresaoverby Senderscore.org and senderbase.org are two free services to score your IP address for email marketing. #bcfconf #bsfconf * @kevinbehringer Success in real estate – location, location, location. In email mktg. it’s reputation, reputation, reputation. #bsfconf * @kevinbehringer Make your email unsubscribe process as close to one click as possible. #bsfconf * @cspenn: #bsfconf @andrewkordek Change your email creative when you change your website design. Experience should be the same. * @cspenn And that’s a wrap for #bsfconf! Thanks everyone who attended, asked great questions, and participated! * @theresaoverby Thanks to @blueskyfactory and @cspenn for an awesome conference today! #bsfconf * @erica_g My 16 hour #bsfconf day taught me: a ton of useful info, that smartphone batteries die quickly and that free hummus on the st rocks! * @erica_g Thanks to @cspenn @andrewkordek & @blueskyfactory for lots of great email marketing info today! #bsfconf #veryrelevantwinkwink We’d like to publicly thank Andrew Kordek of Trendline Interactive and Casey Stopperan of Return Path for speaking with us at the event, and thanks to Amy Garland, Michelle Wolverton, Elena Hekimian, and Lindsay Clark for putting together an incredible event. In the days and weeks to come, we’ll have additional information from the event, such as slides and possibly media recordings, so stay tuned to the Blue Sky Factory blog, and look for more BSF events coming to either a city or a desktop near you. Christopher S. Penn VP, Strategy and Innovation, Blue Sky Factory Source: http://blog.blueskyfactory.com/
Yeah, especially: >>Ever used @Google Wonder Wheel tool to research related subjects/keywords? Coolio! #bsfconf >>@theresaoverby Gr8 tip! Use Google Webmaster Tool & Adwords to come up w/subject lines for email marketing? What r ppl clicking? #bsfconf There goes my Monday...
