Data cleaning is a must.

Discussion in 'Noob Central' started by quicknrandom, Oct 26, 2012.

  1. quicknrandom

    quicknrandom VIP

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    Just because roundabout likes to mess with me, I'll contribute this to the noob section.

    As I was starting out mailing, there was never a real emphasis on the data side of my operation. I went for the most amount of records for the least amount of money. BAD DECISION. Mailing to dirty data was the single biggest headache for the operation. Servers went down constantly and put the mailing to a grinding halt every few days. Some of the forum members here probably remember flaming me for doing such a thing.

    After reading the golden gems on this forum, I decided to buy from one of the reputable data dealers and get the data cleaned. The results were night and day! Servers and ips were fairing much better than before and now they last months instead of days. Less focus on getting off blacklists and I end up avoiding them all together. Data is now the single most valuable factor I pay attention to while mailing (besides IPs).

    Now I use 3 different cleaning services that are reputable on this forum. I have no idea if I should post their names on this post but I'd gladly point to them if a noob wants to clean up their act and mail cleanly.

    Don't learn this lesson the hard way.
     
  2. bulldozer

    bulldozer Member

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    As someone whos learning all about the importance of this data, mind pointing me in the proper direction in terms of getting it cleaned?
     
  3. quicknrandom

    quicknrandom VIP

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    Sure thing, I use impressionwise, hygieneagent, and quickiemarketing in that order.
     
  4. mrlucky123

    mrlucky123 Member

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    In my opinion,
    Impresionwise - good for most of the traps but s pamcop screamers.
    Hygienagent - never used it
    Quickie - well, this guy is fairly ok to remove hb, but not a good idea for traps and screamers.

    Also remember, we have Bridgemarketing too.
     
  5. postmaster

    postmaster VIP

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    If you were going to use one cleaning service and only one to feel comfortable mailing new data... which one would it be?

    Thanks.
     
  6. Spounki

    Spounki VIP

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    There is also this service :
    I just tried it on a 10k sample, 75% of my data were high scored, I will try it on spamtrap sample to see difference.

    But I'm curious if this can replace traditional cleaning service ? I don't know if they dig spamtrap as much than with Hygiene Agent or ImpressionWise. Maybe the owner is here to tell us more ?

    [​IMG]
     
  7. mrlucky123

    mrlucky123 Member

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    I have seen many services come and go but there is only one IW that stay, that should tell us something. Some even just reseller, they take in a huge chunk of data and using IW in the bulk discount and take the margin as profit.
     
  8. Jers81

    Jers81 VIP

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    IW is good, but I think they take out way too much good responsive data along with the bad stuff. I've been relying mostly on HygieneAgent lately. They seem to be a good compromise in regards to overcleaning. I've taken data that I previously cleaned through IW that seemed to stop performing and ran it through HA instead. So far, the results have been pretty good. Definitely brought new life to the data. Try both, split test, and see which one you prefer.
     
  9. quicknrandom

    quicknrandom VIP

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    Interesting, IW has always been the go to guys for my data cleaning.
     
  10. cyborgfuture

    cyborgfuture New Member

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    I've only ever used IW for the last 2 years and have had no issues. I know people who swear by Quickie, Sift, and Bridge; also considering throwing another one in the mix. The bottom line is that you need to do it regardless of who and how many of the services you use...
     
  11. Webbula

    Webbula New Member

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    I think its good to have relationships with more then one Hygiene company. You will find that each of them have pro's and con's
     
  12. quicknrandom

    quicknrandom VIP

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    Could you name your pros and cons for your list cleaning systems?
     
  13. Webbula

    Webbula New Member

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    Sure, without getting into a sales pitch that would be more appropriate for the Marketplace section. I would highlight that we are very nimble. We don't claim to know everything but are eager to learn and built out technology or features that our clients would like to see. We encourage our clients to build profiles in our scrubber based off different filter combinations. For example if you are mailing a b2b list...you might want to use the profanity filter with no domain threshold level.
     
  14. postmaster

    postmaster VIP

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    I was just reviewing Impressionwise's website... It doesn't show any pricing. Can anyone share what this service costs? I am considering a cleaning of approx. 5 million records.

    Thanks.
     
  15. mx10

    mx10 VIP

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    IW removes 50%-60% of your data when there are only problems in 1% to 5% of your data, almost always less than 1%.

    the data cleaning business should have had a major overhaul by now but people in this industry are desperate so they'll put up with anything that keeps them alive.
     
  16. mx10

    mx10 VIP

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    please report back on the results of this comparison
     
  17. DaMadHatter

    DaMadHatter Active Member

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    There are a number of choices, and each has pros and cons.

    We've had clients who have run the same test file through multiple data cleaning outfits to see the results between them, and then run a test to see if there is any real difference. Right now those doing the best, according to client feedback, are doing the verification + scrub. The clients claim to make more money with better verified data and less volume.

    However, everyone has their own mailing best practices, and self proclaimed secret sauce. That being said, cleaning on some level (regardless of who you use) is a must.

    :ridinghorse:
     
    Last edited: Nov 12, 2012
  18. Spounki

    Spounki VIP

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    Sorry I forget to get back. I sent them 10K spamtrap (dected as honeypot or patterns from IW). Here are the results:

    [​IMG]


    So its mitigate... But like you said mx10, IW remove a good part of your data. That's not mean I will take the risk to mail those "high score" data to verify them. If anyone is interested I can share them.

    I think this service is a "plus" but not a necessity. I attached full report for more infos on how they evaluate data.
     

    Attached Files:

  19. DKPMO

    DKPMO VIP

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    Please do report back. It would be interesting to see whether that IW-removed data could be recoverable...
     
  20. Spounki

    Spounki VIP

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    Sorry DKPMO I haven't available IPs for the crashtest right now. But I attached high quality only from the spamtrap scanning in format: email,score. If anyone is interested. I forgot to mention they are all yahoo.
     

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    Last edited: Nov 13, 2012

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