In my experience while mailing it seems most people specifically parse out those who actually open and click on their emails, but what do they do with that data that they haven't confirmed to be an opener/clicker. Do you guys mail both the unconfirmed data as well as the openers/clickers you've managed to parse out or is it not even worth your time? I'm just asking because logically thinking what if one of the people you've mailed previously who didn't click just weren't interested in what you had mailed and in such were a potential lead/conversion? And from the few mailers I talk to on a daily basis it seems they just come up with a specific list of clickers/openers and only email those with their campaigns. So I wanna hear how you guys go about monetizing your data... I.E. Do you only parse out openers/clickers and mail based on that... Do you sort your data out by verticals who was interested/opened/clicked on what vertical? Do you just mail large amounts of data at random lol? Etc.