Hey Guys, I'd love to be able to pick your brains on formulating a data segmentation and sending strategy. I have a couple of servers up and running so want start getting down and dirty optimizing my data. I have some questions to start off with: 1. Do you segment openers and clickers or just clickers? 2. Do you remove these from the list or just add them to a new list. 3. How deep do you segment your clickers and openers? - a single clickers and openers file? - high level files (bizopp, weight loss, shopping etc..) - low level files (eg individual campaigns) 4. If you are doing low level files, I'm assuming you keep your clickers in the big data set files and mail them multiple times from both the clickers list and the big list? 5. If you have replicated data across 3 list say original data, openers and clickers how to you treat them when mailing different offers so you ensure you are not hitting the same valuable clicker emails many times over? 6. At what point do you dump a list (if ever) after you have removed all the clickers and openers? I'm sure ill have more questions but any help on these would be most appreciated Thanks guys!