DeliverabilityAgent

Discussion in 'ESP Discussion' started by bumpies, Apr 24, 2011.

  1. bumpies

    bumpies VIP

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    Anyone used?

    http://deliverabilityagent.net

    DeliverabilityAgent is a complete email marketing platform intended for marketers that need to handle very large volumes of email while ensuring optimum deliverability. We developed the system with the goal of automatically achieving superior list hygiene and optimizing your reputation as a sender. This translates into maximum deliverability, while letting you concentrate on your marketing instead of being bothered with technical details. The time you save by not dealing with list scrubbing, bounce management, and complaints may be worth the price of the service alone. We will even monitor your servers for you to ensure they are always running smoothly and sending at maximum capacity.
    The DeliverabilityAgent platform includes our innovative and comprehensive campaign management software, intelligent mail transfer algorithms, flexible server architecture, and much more.



    Full-featured Campaign Management Software
    The DeliverabilityAgent platform***8217;s web-based interface is an extremely robust application in itself. We have included many features that allow you to import and manage your lists, create text and/or robust HTML emails, schedule broadcast campaigns, set up autoresponder sequences, view activity reports, manage incoming mail, and much more. No need to worry about being overloaded with too many features, as we have designed the interface to be easy to use - all tasks are wizard-driven. The system also ensures that your emails are fully CAN-SPAM compliant.




    (click to view full-size)


    Automatic and Intelligent List Management
    DeliverabilityAgent manages bounced messages automatically (synchronous and asynchronous). It classifies them into permanent bounces (such as invalid email accounts), or temporary bounces (spam blocks, mailbox over quota, etc.). Once the system detects the bounce is permanent, it prevents you from mailing to that address again. This is one way better list hygiene is handled automatically, and therefore results in better deliverability (and saves you time).

    The system manages recipient complaints the same way, and permanently disables them in your list to ensure your sending reputation remains favorable.

    DeliverabilityAgent also automatically places unsubscribe links in your emails (to ensure CAN-SPAM compliance), with a fully functional unsubscribe mechanism. Just like with bounces and complaints, it will prevent you from ever mailing to that address again.

    The system also generates a downloadable suppression list based on these actions. This is intended to help you retain good hygiene with future lists you may import into the DeliverabilityAgent platform.



    These features are intended to clean up your lists, ensure that your sending reputation remains favorable, and, perhaps most importantly, to save you time. Common list hygiene tasks are all done for you.



    Suspicious Address Report (SAR)
    While the DeliverabilityAgent platform makes every effort to keep mailings compliant with the provisions in the CAN-SPAM act, we understand there may be instances where you may have recipients in your list that are not human recipients, but robots monitoring your campaign. Sending any mail to these addresses will harm your reputation, and hurt your overall deliverability. We have included a group of reports that helps you identify these (with different levels of "threat"), and we allow you to cull them from your list if you choose to. Our technology can go a long way in eliminating them from your mailings.



    Smart Routing Broadcast System (SRBS)
    SRBS is a unique feature we offer to optimize deliverability and reputation. Basically, the system detects which domains have placed a block on your various IP addresses. When your campaign is being sent, DeliverabilityAgent detects an IP address that has been blocked by a certain domain, and instead routs the message to use a different IP on your server. This essentially ensures that your "friendliest" IP address is being used for each recipient domain.



    Deliverability Prediction System (DPS)
    Another exclusive feature, similar to the SRBS, is our Deliverability Prediction System (DPS). This will detect which one of your servers is best to use to send out a campaign based on which recipient list you are using, and the amount of blocked IPs for the domains in that list. So, your "friendliest" server is automatically suggested based on your recipient list. Another great way to maximize deliverability! You can imagine the results when DPS and SRBS are used together...



    Intelligent Message Throttling (IMT)
    One of the key and unique strategies DeliverabilityAgent uses to improve your sending reputation lies in how it regulates message throttling based on recipient domain responses. Our proprietary mail transfer agent (MTA) algorithms actually use artificial intelligence principles to calculate the optimal sending rates.

    Throttling settings work going both ways ***8211; the recipient servers give you a maximum capacity of messages per hour, and your MTA is set to send a certain number of messages per hour. Almost all MTAs will only allow you to set your desired messages per hour to be sent, and in some rare cases, a secondary set of throttling settings.

    Our system calculates the optimal sending rates based on the responses it gets from the recipient server (deferrals, blocks, etc.), and re-configures itself to be friendlier to that particular recipient (such as AOL or Hotmail). This happens automatically in the background, and greatly improves the reputation of the sending IP addresses.



    Comprehensive Domain Management
    DeliverabilityAgent handles DNS issues for all the domains that are involved in a properly configured email marketing campaign. This includes the automatic implementation of DomainKeys, DKIM (DomainKeys Identified Mail) and SPF (Sender Policy Framework). These validation systems are extremely important in maintaining a good sender reputation, and are all handled by the system ***8211; again maximizing deliverability, and saving you time and hassle. The system also has integrated Reverse DNS configuration, so you can save time setting up your domains.





    Automatic Link Masking and Redirection Mechanisms
    The DeliverabilityAgent system will automatically mask all the links in your emails to protect the URL of your landing pages from getting a bad reputation. You only need to copy and paste the HTML code of your creative copy, and we make sure to replace all the links (including image tags) with the domain you select. All the DNS entries and redirections are created and handled by the system automatically.





    Incoming Email Management
    DeliverabilityAgent handles all the incoming email you may receive during an email marketing campaign. Having a legitimate email address that will successfully receive incoming mail is perhaps one of the most important aspects of keeping a good deliverability reputation. Again, the system handles it all automatically so you don***8217;t have to.





    Detailed Reporting and GeoTracking
    Every recipient event (opens and clicks) is tracked in the system - down to the city where it happened. This helps tremendously in determining where your traffic is coming from, since there are advertisers who need traffic from specific geographic locations. Many other reports are also available, including recipient clicks, opens, unsubscribes, complaints, destinations domains, and more.





    Industry Ties
    The email marketing platform itself is just one part of the whole equation. We have relationships with industry leaders. If you need more than the mailing platform, we can make sure you get the best deals by leveraging the relationships we have already established with some of the best providers in the business.



    Hands-off Performance
    We take care of all the technical aspects of the platform. We do the initial setup of the platform components, and we constantly monitor the system to ensure it is stable and running at maximum capacity. This frees up the marketer to be able to focus exclusively on scheduling campaigns without having to worry about technical details, server downtime, etc.



    Flexible Server Architecture
    The sending servers can be added or swapped in and out within 24 hours, giving you huge flexibility and scalability with your sending IP addresses and domains. The DeliverabilityAgent platform can accommodate up to 16 MTA servers per ***8220;cluster***8221;, with many IP addresses on each MTA server.



    Works with Multiple Server Providers
    The sending servers don't have to be all from the same provider, as with some systems. You can rent servers from as many locations as you wish and plug them into your platform. We are also allied with some of the best server providers in the industry, and can make sure you get the best deal possible on marketing-friendly hosting services.


    Start-up License
    $3,000 / month (up to 5 MTAs)

    Mid-level License
    $5,000 / month (up to 9 MTAs)

    Standard License
    $6,000 / month (up to 16 MTAs)

    Multi-Cluster License
    $5,000 / month (per 16 MTA clusters, 2 or more clusters)
    Once the server host does the basic server set up, we will configure the DeliverabilityAgent platform, and perform maintenance and monitoring until your license expires. Prices do not include server hosting or domain costs.

    Contact us at [email protected] to set up a meeting if you would like more information.
     
    Last edited by a moderator: Dec 27, 2013
  2. DaMadHatter

    DaMadHatter Active Member

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    We've worked with a ton of clients using this platform. It is a solid platform, and one of the better one's that we've worked with.

    I can't get into all of the back end specifics, but you're welcome to talk into Damian on some of the key details on what makes his stand apart. Compared to many other clients, on different platforms, we have have not seen a single client get a SBL using it. Perhaps it's because they all clean through IW, use better data, the redirects.. but over the past half year we have rarely had any issues with the DA clients.

    On a side note, we have not work with every platform in the industry. But we have worked with many of them. So we tend to see some differences between each one that over time it let's you take notice on what is working, or not. You also can use all types of servers for this platform. You do not HAVE to get Core2Duos and above. You can use low end Atoms, single cores, whatever. So take it for what it's worth.
    :flowers:
     
  3. FrankD

    FrankD New Member

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    Any current users have input on this platform? Thanks.
     
  4. datamon

    datamon VIP

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    We have been working with DA for some time now.

    A few key points:
    1. IP management is the best of breed for a hands off platform
    2. Incredible IP protection from Haus
    3. Great system for managing broadcasts. For example, using different creative for different ISP in an individual broadcast, routing international clicks to different offers, sending bot clicks to different URLS.
    4. Insanely good support from Damain and his team. They really stand behind their platform.

    I could go on and on, hit me up on PM if you want to talk about it.
     
  5. DaMadHatter

    DaMadHatter Active Member

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    Summed up perfectly.
    :22:
     
  6. nohandlehere

    nohandlehere New Member

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    I've heard good things from a few mailer counterparts. Then again, your own experience will answer your question. Anyone know what MTA DeliverabilityAgent is using under the hood?
     
  7. ace1247

    ace1247 VIP

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    I've been using DA for about 2 months and am overall pretty happy with the results. Compared to GI it is a lot less headaches for a reasonable return. For TLDs, there aren't a lot of options if you aren't technical. Fortunately, Super Genii was too exclusive for me.

    That being said it is a slower platform. It is windows based, and takes a while to do list work and set drops. There is a lot of loading which is different than linux based platforms I have been on. Damian is on top of getting this issue handled though.

    Damian and his team are top notch on the technical aspect of delivery. We focus more on marketing and data. It complements our operation nicely. They are also available and willing to make improvements to the system.
     
  8. DAgent

    DAgent Moderator

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    Adaptive delivery is slower than blasting GI without throttling, running over 7 servers on a centralized single core server with 2Gb ram is slower than using a dual Xeons with 64Gb ram for obvious reasons.

    The platform is not windows based, it's mixed in terms of OSs and built on top of four different languages.

    Our MTA is propietary, focused entirely on adaptive delivery, constantly releasing new versions (3 so far this year), developed by me personally. Our team build new features to the user interface -- we currently have three entirely different campaign managment interfaces and our customers have built two more to handle several cluster from centralized locations.

    Feel free to contact me with any specific questions. Some of them will be replied publicly and some in private.

    I appreciate your kind words Ace -- it's great having your company with us.
     
  9. ace1247

    ace1247 VIP

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    Yea, I meant slower in terms of setting drops and doing list work. The sending speed is fine. And I agree a single core 2gb server is slower than dual xeons with 64gb.
     
  10. ballerm

    ballerm VIP

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    Here's my Deliverability Agent feedback...

    I am a customer of this service, and have 5 MTAs in my setup with them.

    When I first started, I was using a custom IEM solution that simply
    did not meet my needs, and kept causing my IPs to lose their reputation
    quickly due to the poor design of the bounce management and FBL
    management system. Worse, I couldn't get any support from the guy
    that set me up. It would take a week for every issue to get resolved.

    I got fed up with that and decided to scrap IEM and locate a different
    solution.

    After that, it was a simple strategy of locating a system with good
    tech support, so that I did not have to stay up late at night to
    make sure my broadcasts were going out. I just wanted to be able to
    sleep at night and not worry about my MTAs being down again.

    Fortunately, I got introduced to Damian over at DA and he not only
    hooked me up, he hooked me up quick. I received my mail server
    within 24 hours and was mailing by the next day.

    This was the fastest delivered service I have ever experienced. Anyone
    who has had to deal with online solutions providers (especially in the
    mail space) knows how long stuff takes to get going.

    After I got my server, I was off and mailing. Damian and his team
    are the best to deal with, as it seems that they sit by their
    computers all day waiting to answer your questions, even though
    they are busy programming and monitoring your systems.

    The one honest feedback I'll provide is while the cost of the software
    license may be slightly more than their competitors, let's just
    say "you get what you pay for". At least for me, I'm able to sleep
    at night knowing that Damian and his crew are keeping my shiz up
    and running.

    I went from 1 server with them to 5 in the my cluster and I'm a
    pretty happy camper. They are very professional and take their
    customers seriously.

    Another critical thing these guys helped me with is keeping my
    IPs pretty clean. In fact, I brought in one of my older IP spaces
    that weren't the best, and the system healed the IPs and got
    my sender scores back up in the 90's.

    One thing you'll notice when you use DA is that your IPs get
    better as you mail more and more because of their adaptive delivery
    system.

    Lastly, they always help with customizations that help make your
    life simpler. They have a YES attitude when it comes to these things.

    I give these guys two thumbs up for a great system with EXCELLENT
    service! They're always improving it.

    Hope this helps.
     
  11. DaMadHatter

    DaMadHatter Active Member

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    We've worked with a lot of DA clients over the years. We've yet to see them have a single SBL in all of that time, despite them using a fair number of IP space. Most of the clients have reported good support from the DA crew, especially in response times, and given a lot of kudos to Damian. He is a good guy, and is concentrated on building a superior product. He is always open minded to added features and improvements.

    That feedback is coming from mailers/users. In our position, we see a lot of different MTA's come and go with varied success. Each has it's PROS and CONS. With some they are excellent, but very expensive, others are more cost effective, but do not have all of the features you want.

    DA and Goldbar seem to be two of the better one's. Ironclad has also had a lot of positive feedback. If you haven't worked with DA, and seen what it can do for you, I would highly recommend you take it for a test drive.

    :thrasher:
     
  12. ElReyalto

    ElReyalto VIP

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    I've been using DA for a few months now and have been very impressed, both with the platform and their support system. Servers are set up very quickly and they are very responsive to any feedback or improvements. They even implemented a couple of feature requests to make my job a lot easier. Another big benefit is the ability to mail both GI and TLD with relative ease. While it's true they aren't the fastest in terms of pure raw speed, as others have pointed out, that's not really the goal these days anyway.

    The fact that you can attach up to 5 MTA on a single license is a huge plus too. I even have a cluster with a couple of clients on it that are completely shielded from each other thanks to the ability to set up multiple accounts. It's also incredibly easy to set up campaigns, especially integrated ones. I can get my entire schedule up within a matter of minutes.

    Overall, I've been extremely impressed with the system and look forward to bringing on even more clients to it soon. If you have any questions or thinking about using it, fire away.
     
  13. roundabout

    roundabout VIP

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    Can you elaborate a bit on this? What is "slow" exactly? How fast mail is delivered? Or do you mean the user interface?
     
  14. ElReyalto

    ElReyalto VIP

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    Sorry, I meant the delivery speed. Compared to other platforms I've used it's a bit slower on GI drops. However, a lot of the so-called GI addresses are actually tied to a TLD backbone, which then the system treats as a TLD attempt.

    However, if it's a true, pure GI send, then it seems to be as fast as others I've used. I agree with the previous comment though that the more you mail, the more stable it becomes and delivery gets even better.
     
  15. roundabout

    roundabout VIP

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    Maybe as an aside, wouldn't it be better if DA pre-screened the data before a drop, and sorted it so all of the TLD backboned' domains were sent last, after the pure gi was sent?

    Get on that DA ;-)
     
  16. DAgent

    DAgent Moderator

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    It already does that. Builds complete MX maps on the first drops.
     
  17. PushSend

    PushSend VIP

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    Man, there are so very few people in this forum that have any clue as to the level DA is on. No disrespect to Roundy, others looking at it or even some current users but DA does shit that is absolutely unreal. While clearly anyone can take a stab at using any platform and poke holes in it, there's no doubt in my mind that once a DA client, mailing and using and learning how to truly optimize DA and ALL of the things it can do, you'll become a believer as have so many before you.

    I know DA very well, shared ideas and had extensive conversations with him re: a ton of things; and he's always had the ability to take the good with the bad and has ALWAYS acknowledged solid ideas and incorporated them into DA.

    A more solid solution is hard to find.
     
  18. ElReyalto

    ElReyalto VIP

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    Right and hence the slower overall speed when you have that mix. That's why the drops appear to be slower.
     
  19. roundabout

    roundabout VIP

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    No doubts here as to DA's genius, I'm a big fan.

    Just confused because ElReyalto claimed it was slow, which is an absolute no-no for GI mailings...
     
  20. PushSend

    PushSend VIP

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    All he needs to do is ask Damian, there's a simple check box that he can uncheck (if I remember correctly) and when he queues up a GI data set it'll FLY! I think he can even do this per creative he sets up so he could dupe a template, use one for GI, one for TLD and send each one at the same time to a specific list.

    I'm sure DA can chime in if I'm wrong.
     

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