Email Deliverability: From and Reply-to adresses

Discussion in 'Noob Central' started by Thephilosopher, Oct 12, 2016.

  1. Thephilosopher

    Thephilosopher New Member

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    Hi There,

    I'm about to send bulk email.

    I have set up both from and reply-to email addresses to be the same (as info): "[email protected]".
    I took this action because I read that using no-reply addresses lead to spam. Though, I am wondering if it actually wise to use the same address for both or should I set up:

    From: [email protected]
    Reply-to: [email protected]

    Any advice is kindly appreciated,
    Thanks in advance :D
     
  2. nickphx

    nickphx VIP

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    Yeah, that doesn't matter as much as message content, sending IP and domain reputation.
     
  3. richelo

    richelo New Member

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  4. nickphx

    nickphx VIP

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    Are you sure?
    How do you explain high volume IPs and domains using using no-reply , support , and other role accounts without impacting delivery?
    Could it be that their message content and engagement metrics are superior to the typical affiliate offer turd these interspire kids are shitting out?
     
  5. DAgent

    DAgent Moderator

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    They do matter, not as much if you decide to include reply-to or not, but to make sure that if you do, they are real email addresses and there's a mail server waiting for mail behind them. I'm not sure if the alias is important like Richelo pointed out, but it's worth a split test to check it out.
     

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