Email Delivery 101: What You Need to Know

Discussion in 'In The News' started by emaildirect, Jun 21, 2011.

  1. emaildirect

    emaildirect New Member

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    One of the most common questions I am asked as an Email Marketing Consultant is “How can I improve my delivery?” Whenever I hear this question, I automatically think to myself, where should I start? There isn’t a magical answer when it comes to achieving consistent inbox delivery; instead it is a complex answer with lots of pieces. Each piece plays a role, but generally, no singular piece can determine whether an email goes junk or inbox.

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  2. gspot

    gspot VIP

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    So many varibales indeed, this is why testing messages before hand and keeping your lists active is SUPER important.
     

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