One of the most common questions I am asked as an Email Marketing Consultant is “How can I improve my delivery?†Whenever I hear this question, I automatically think to myself, where should I start? There isn’t a magical answer when it comes to achieving consistent inbox delivery; instead it is a complex answer with lots of pieces. Each piece plays a role, but generally, no singular piece can determine whether an email goes junk or inbox. Click Here to Continue Reading: http://edsn.us/i/te
So many varibales indeed, this is why testing messages before hand and keeping your lists active is SUPER important.