Email Statistics Report, 2012-2016 A new study from the Radicati Group, Inc., brings together key data and statistics on the use of Email, Social Media, Instant Messaging, Mobile Email, and Unified Communications, including: Worldwide Email Accounts and Users Social Media Accounts, Users, Breakouts by Region Instant Messaging Accounts, Users, Breakouts by Region Corporate and Consumer Email Accounts and Users Email Traffic per Corporate and Consumer User/Day Time Spent Daily on Email, Instant Messaging and Social Networking Spam and Viruses Volumes and Costs Mobile Email Unified Communications (UC) This report is intended for Organizations, Vendors, and Investors who need to make informed decisions about Email, Social Media, Instant Messaging, Mobile Email and Unified Communication. EXECUTIVE SUMMARY The total number of worldwide email accounts is expected to increase from 3.3 billion accounts in 2012 to over 4.3 billion accounts by year-end 2016. This represents an average annual growth rate of 6% over the next four years. Nearly half of worldwide email users are in the Asia Pacific region. Asia Pacific, is the most populous region in the world, and is home to China and India, two of the largest Internet populations. Europe accounts for about 22% of worldwide email users, while North America has about 14% of worldwide email users. Rest of World (RoW) accounts for the remaining 14% of worldwide email users. Consumer email accounts, which are freely available from large portals and ISPs, make up the majority of worldwide email accounts. In 2012, consumer email accounts represent 75% of worldwide mailboxes, while corporate (i.e. business) email accounts represent 25% of worldwide mailboxes. Over the next four years, we expect corporate email accounts to increase at a faster pace than consumer email accounts, as organizations continue to extend email services to employees who may not have had access to email in the past. Most of the world's email traffic comes from the corporate world. In 2012, the number of businesses emails sent and received per day total 89 billion. This figure is expected to grow at an average annual rate of 13% over the next four years, reaching over 143 billion by year-end 2016. Overall, anti-spam technology has become increasingly adept at recognizing spam before it even reaches the user's inbox. However, the fight against spam is a never-ending battle, where spammers and anti-spam vendors try to outsmart each other. Over the next four years, the amount of spam received is expected to remain at roughly 15% of email received. The Mobile Email market has continued to expand over the last year. Growth within this market can be attributed to both consumer and business users who are increasingly accessing their email accounts from their mobile devices, particular Android-based and Apple iOS devices. The number of users that use a mobile device for both personal and professional purposes has lead to a significant increase in the number of mobile email users around the world. In 2012, worldwide mobile email users total 730 million. Currently, only 34% of email users access their email via a mobile device. Source: http://www.radicati.com/?p=8262
How do mailers hit those large countries? It would seem if you could send stuff over there it would be ideal but especially with china using special characters and dialects, how does one cater their messages to the area?
"How do mailers hit those large countries?" And is there a reason to hit those countries? China maybe. India? I'm sure someone is making money in other large countries but are there affiliate networks and offers like we see here? Biz op used to run in UK, Australia, Canada and US. A friend ran forex offers only in English speaking countries. Last week I talked to a friend who lives in the Philippines and he didn't believe you could do much of anything there. "Everyone" has a cell phone to text on but people aren't using computers and email. I went to India 5 years ago and while some people had money, I didn't get the impression many had credit cards and buy online. Are there telemarketers there calling their own country selling insurance and other stuff? Someone on MF recently said they had data and offers in Brazil. It would be good to know what opportunities there are around the globe.
