The forums been slow lately so I've been doing some reading. Has anyone read Email Marketing by the Numbers by Chris Baggott or Successful Email Marketing Strategies by Arthur Middleton Hughes? I've been reading Email Marketing by the numbers and I think its a well written books so far. Definitely some good nuggets of information. The book doesn't really relate to GI mailing. I think the book would be useful for people managing more targeted lists. Any other good books on email marketing and the technical aspects of mailing? Every industry has a few must read books.
I don't know of any books, but you might want to do some searches thru wikipedia and keep going through the related articles, helped me a ton when I first started. Won't give you direct emailing tips, but as you learn the overall process better, you will begin to learn enough to realize what you do know, and what you don't know, which will lead to even more specific searches for things that can help you. Start with the basics of email: http://en.wikipedia.org/wiki/Simple_Mail_Transfer_Protocol http://en.wikipedia.org/wiki/MX_record http://en.wikipedia.org/wiki/DKIM http://en.wikipedia.org/wiki/Domain_Name_System Follow those links, ask yourself questions about what it all means. Then check out the basics of the isp providers like: http://help.yahoo.com/l/us/yahoo/mail/postmaster/basics/ http://mail.live.com/mail/troubleshooting.aspx http://www.microsoft.com/mscorp/safety/technologies/senderid/default.mspx Hopefully this stuff will lead you to more topics and help advance your knowledge. Good luck.
ha, awesome suggestion. I'd also suggest creating google alerts but in all honesty your best resource will be the connections you make in the industry, so make friends and TEST!!!!!.
Crazy how there is no compiled source of information on how to get in to this industry. You would think there was at the very least a shitty clickbank ebook on the subject. Instead getting started is like putting together a gigantic jigsaw puzzle. lol
Ya there is a reason no one who knows anything will outline what to do, plus anti's would be the bigger buyer of that book. There are some training programs out there, but they cost significantly more than any ebook.
Another day, another freeloader looking for someone to tell him what to do. If you can't figure most of it out yourself you should move onto something more on your level...like working at walmart as a greeter.
