The forums been slow lately so I've been doing some reading. Has anyone read Email Marketing by the Numbers by Chris Baggott or Successful Email Marketing Strategies by Arthur Middleton Hughes? I've been reading Email Marketing by the numbers and I think its a well written books so far. Definitely some good nuggets of information. The book doesn't really relate to GI mailing. I think the book would be useful for people managing more targeted lists. Any other good books on email marketing and the technical aspects of mailing? Every industry has a few must read books.