Alrighty folks, I wanted to start a thread on mailing ads with ESPs. By ESPs I'm referring to managed email programs that follow all ISP rules, not high volume spitfire, anti-spam breaking platforms. Below, I'll share what we have been doing with hope of probing the board for ideas. We've been using an ESP to mail Big 4 (shall rename nameless for the moment) for the past 4 months with mixed results. Unless the ESP is a shared network, warming up the IPs/domains will take time. Almost all of them mention that clients WILL lose money at least for the first 3 months. We are almost at the breakeven point. Our system is AdStation integrated with about 6 different small mailings going out a day. The volume ranges from about 4k to 12k a drop. Again very small numbers. The data is the cleanest, best data I have and does not generate many removes, bounces, ISP complaints, scomps, or traps. An issue I have is no matter how good your data is or you think it is, if the system doesn't make money, the ESP will always blame on data quality. A great cop out if you ask me! Our biggest issue has been the whitelisting process. All things being equal, the time it SHOULD take to get whitelisted with majors: AOL: 30 - 60 days Hotmail/MSN: 30 - 60 days Yahoo - 4 - 6 months Gmail - No WL Currently we are on all FBLs, but still not whitelisted. I realize there are quicker solutions that cost a small fortune to speed up the process, but the costs negate the investment for the type of mailing I am doing. I plan on firing up some of my un-used Stedbs to split test some of the paid ESP services. THOUGHTS??