FBL's

Discussion in 'Mail Chat' started by PushSend, Apr 16, 2011.

  1. PushSend

    PushSend VIP

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    If you aren't using them you should be. If you don't know what they are, learn. Registering for them and properly handling all of your complaints and requests in a timely manner is crucial to your logevity in email marketing. Here's one point of view on them:

    source: Word To The Wise
     
  2. NinaAmiga

    NinaAmiga VIP

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    Great post! You make really good points.

    Setting up FBLs is an important part of our service to help emailers stay responsible. Yes, it's sometimes a pain having to jump through hoops to set them up, but in the end it's all worth the effort.
     
  3. gspot

    gspot VIP

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    FBL are great, learn to respect them and your reputation will improve. :ridinghorse:

    Here is a list of FBL

    AOL FBL Application | AOL Postmaster If you are having difficulty delivering email to AOL, a feedback loop (FBL) would benefit you greatly. Remember that AOL use the redacted ARF format for notifications.

    BlueTie Feedback Loop - Feedback Loop Request Form, BlueTie offers a feedback loop service, operated by Return

    Comcast.net Feedback Loop - Feedback Loop Request Form Return Path operates the Official Feedback Loop Service for Comcast.

    Cox - Feedback Loop Request Form Another ReturnPath operated FBL

    Microsoft/Hotmal JMRP Junk Mail Feedback Loop This is an almost universal requirement: essential to enroll in JMRP

    Rackspace Feedback Loop Request Form Major provider of dedicated servers, enrollment is important part of your deliverability program

    RoadRunner - Feedback Loop Request Form Major US ISP offers FBL through ReturnPath

    USA.net - Feedback Loop Request Form USA.net offers a feedback loop service, operated by Return Path

    Yahoo! Mail Complaint Feedback Loop Currently operated by ReturnPath requires DomainKeys or DKIM signature
     
  4. emailjedi

    emailjedi VIP

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    We built an in house solution to auto-process FBLs. It has allowed us to (in the words of one Antispammer I spoke to) fly well under the radar of any anti and remain totally whitehat.

    Processing by hand is a nightmare - automate this if possible!
     
  5. roundabout

    roundabout VIP

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    Are we talking the same thing? What do you think a FBL is? lol

    P.S. It isnt "Fuckin' Black Listing" though I've heard it called that several times by others...
     
  6. emailjedi

    emailjedi VIP

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    yes - I am well aware of what a Feedback LOOP is.

    What about my post made you think I did not?

    I would have thought that the fact that we have automated the suppressing and removing of complaints should show our level of depth in this biz not call for the newbie treatment.
     
    Last edited: Apr 27, 2011
  7. DoldGigga

    DoldGigga VIP

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    The way you pointed out a standard practice as being something new and unique makes you come across as a noob. Anyone here pushing volume is going to be processing FBLs automatically, so saying that you do is like saying you get wet when you swim in water.

    A lot of FBLs are processed by ReturnPath. ReturnPath is a business built on extortion...keep that in mind.
     
    Last edited: Apr 27, 2011
  8. emailjedi

    emailjedi VIP

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    With all due respect, I never said what we were doing was new and/or unique. I simply contributed to a thread where people were pointing out rather generic info about FBLs and told people to automate this process and our results for same.

    Everyone else is posting info telling people, for example, how to setup a YAHOO FBL (which is fine since this is for mailers to learn things they may not know).

    Someone reading may actually be thinking - you know I will start to do this and then manually unsub every person who comes in and that is near impossible if you are pushing volume.

    So, I fail to see how me posting that makes me come across as a noob.

    As for Return Path I have been dealing with them since 2005 as a VAR. They only recently started handling the feedback loops for about 10 ISPs.

    Yes they are corporate sleaze who extort exorbitant fees to inbox but I do find since they have taken over, FBL processing is actually much more EFFICIENT and its free at least for the moment :)

    BTW - if this is a dick measuring competition of how long we have been in this biz and how much we know then that should be put forward upfront and everyone should have to virtually whip it out before they make their first few posts.

    If not, then I suggest we all share info and make this a great place that benefits people and not be so ready to jump on someone who comes on and shares willingly (even if they are new).
     
  9. gspot

    gspot VIP

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    No, no no need to break out the rullers just yet, this isn't a competition. We're all here for the same reason emailjedi, we do appreciate your feedback and impute, so keep it up :lollypop:
     
  10. PushSend

    PushSend VIP

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    And we LOVE making fun of Canadians and their funny typos...or maybe I just don't know what a "ruller" or "impute" is...


    and they were talking about measuring their "units" so I'd be careful saying "keep it up"

    :tongue:
     
  11. gspot

    gspot VIP

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    ha, its not a Canadian thing, its a I'm-not-wearing-my-glasses thing but thanks for pointing it out RULER and INPUT ....I screwed the pooch on that one :p
     
  12. roundabout

    roundabout VIP

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    EJ,
    I have re-read this and I still don't understand. I apologize if I insulted you, I certainly didnt mean to imply you were a noob. But "We built an in house solution to auto process FBLs" is nothing new. You HAVE to auto process them, otherwise you'd be manually going through thousands a day. So there's nothing new there. Like Dold said, the wording was just so obvious it really made me think you were talking about something else.

    Then this was the icing "we fly under the radar of any anti" (due to the auto solution).. do you mean blacklisting sites? If you're using a FBL they would be irrelevant for the most part, but what do antis have to do with FBLs?

    Please check the batteries in your light saber for us ;-)

    EDIT: By ANTI do you mean a SPAM button hitter/SCOMPer?
     
  13. emailjedi

    emailjedi VIP

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    Hello Roundabout,

    LOL - batteries checked and refreshed.

    let me be clear on what I referred to as an "ANTI" - I spoke to the head of a well known and used DNSBL (a nerd and an anti-email person if there ever was one). He told me that they ALL get together and have their private forums and blogs and that they discuss most known ESPs and email entities and they were aware of ALL - even those that think they fly under the radar.

    He then told me that (to validate and push home the OPs original point) doing everything RIGHT - like handling ALL FBLs, suppressing bounces, and maintaining positive relationships with all ISPs and DNSBls helps to keep them at bay and to let them give us extra leeway when they consider issues with our customers.

    This is what I meant by saying that we fly under the radar due to this (though its not the only reason).

    I apologize if it was obvious to most here but my experience has been that of the people who are in this game - 1% get it and 99% don't.

    I tried to provide some info that may seem obvious to those of us with tons of experience but since this is a thread/sub-forum for NOOBs I thought the obvious thread was one that would be helpful to them.

    I think mentorship is what is missing in this business - which is understandable cause most people had to pay their dues and learn things the hard way (and the info is certainly out there) but if you are providing this resource, it certainly makes sense that we step forward and provide the info - starting with the basics, that helps us legitimize this industry.

    Jedi
     
    Last edited: Apr 27, 2011
  14. emailjedi

    emailjedi VIP

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    OOPS...maybe I need to doublecheck the batteries - I just realized this was the mail chat forum and not the Noob subforum - my bad there and I apologize for that.

    But I do hope you understand why I feel its necessary to elaborate on what WE may see as obvious and others may not.

    Jedi.
     
  15. gspot

    gspot VIP

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    ISP's FEEDBACK LOOPS

    AOL FBL http://postmaster.info.aol.com/tools/fbl.html
    AOL Whitelist http://postmaster.info.aol.com/whitelist/
    Comcast FBL http://feedback.comcast.net/
    Cox FBL http://fbl.cox.net/
    Earthlink [email protected] FBL ISP & ESPs ONLY. Administrators can email
    Hotmail http://postmaster.msn.com/snds/FAQ.aspx Smart Network Data Services
    Hotmail http://support.msn.com/eform.aspx?P...=support_home_options_form_byemail&ct=eformts Junk Mail Reporting Partner Program FBL
    Blue Tie | Excite | iWon | MyWay http://feedback.bluetie.com
    Excite [email protected]
    Mailtrust FBL http://fbl.mailtrust.com/
    Road Runner Time-Warner http://feedback.postmaster.rr.com
    United Online Whitelist http://www.unitedonline.net/postmaster/whitelisted.html
    USA.net FBL http://fbl.usa.net/
    Yahoo! Mail http://feedbackloop.yahoo.net/
    Outblaze FBL & Whitelist mailto [email protected]
     

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