Frequency - How Much is Too Much?

Discussion in 'Mail Chat' started by PushSend, May 24, 2011.

  1. PushSend

    PushSend VIP

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    In talking to mailers I'm surprised at how frequently I'm asked "how often should I email the same list"? or "how often do I need to rotate offers"? And the opinions on this vary fairly widely and I've followed a few of these practices. From the "pound the ever lovin' shit out of it"! to the more conservative approach of "hit it a few times and move to another list". Well, here's one strategy on how to optimize your frequency.


    :wavey:

    source: TheEmailGuide
     

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