Frequency Stats

PushSend · May 25, 2011

Roundy likes pretty charts and graphs...well I'm gonna bust out with some raw stats!

54% of people who unsubscribe from permission emails said the reason was emails coming too frequently. - ExactTarget "The Social Break-Up" (2011)

49% of people who unsubscribe from permission emails said the reason was content was repetitive or boring over time. - ExactTarget "The Social Break-Up" (2011)

247 billion emails were sent each day in 2009. That's an email every 0.00000035 seconds. - e-Dialog "Manifesto for E-mail Marketers: Consumers Demand Relevance" (2010)

59% of US and UK Internet Users said the reason for not regularly opening/reading email marketing messages is that they come too frequently.-e-Dialog "Manifesto for E-mail Marketers: Consumer Demand Relevance" (2010)

Friday is the most popular day of the week to send out promotional emails, with 42% of US Online Retailers sending at least one promotional email.- Smith-Harmon "Retail Email Unsubscribe Benchmark Study" (2010)

22% of US Internet users decided to stop purchasing from a company because of too many or irrelevant emails. -CMO Council and InfoPrint Solutions (2010)

41% of US Internet users threatened to stop buying from companies that send them irrelevant messages, -CMO Council and InfoPrint Solutions (2010)

2009 saw a 12% overall increase in promotional e-mail messages from top online retailers. - Smith-Harmon"Retail Email Year-End Trends for 2009" (2010).

Consumers aged 18-26 receive an average of 12.4 emails per day from companies, compared with 14.9 emails per day for those aged 27-38 and 15.9 for those aged 39-54. - IDG Connect and MarketingSherpa (2010)

89% of retailers cited email is the most mentioned successful tactic overall. - Merkle "View From The Inbox" (2009)

Monthly emails and content and frequency options positively impacted a company's reputation. - Habeas (2008)

40% of consumers say email comes too often - David Daniels, Vice President, JupiterResearch (Dec. 2007)

B2B subscribers are twice as likely to consider email "spam" if it comes "too frequently." - MarketingSherpa (2007)

More than one-quarter of the email that consumers received in their inboxes was marketing. - JupiterResearch (2007)

Wednesday was the best day of the week in the third quarter of 2007 to send email in terms of click (3.9%) and open rates (25.4%). - eROI (2007)

Average open rates on Tuesdays were 22.6% and clicks were 3.2%; open rates on Thursdays were 23.6% while click rates were 3.7%; open rates on Friday were 23.1% and clicks were 3.1%; and open rates on Sunday were 20.7% while clicks were 2.4%. - eROI (2007)

Most marketers send email to their customers once a week. - Shop.org, State of Retailing Online 2007 report (Sept. 2007)

The average marketer sends 64 messages to their customers a year. - Shop.org, State of Retailing Online 2007 report (Sept. 2007)

The average marketer sends out 5.2 million email messages, including newsletters and one-off campaigns, or an increase of about 24% from the 2005 level of 4.2 million pieces. - JupiterResearch "E-mail Spending and Governance 2007" (2007)

When asked why recipients stopped subscribing to opt-in emails, more than one-half said the content was no longer relevant, and 40% said they were getting too many offers. - JupiterResearch (2007)

45% of small businesses execs want to receive the (email) newsletter weekly, 34% said monthly. - Bredin Business Information (2007)

60% of online retailers conduct between one and three campaigns each month;
32.8% coordinate four to 15 campaigns each month;
7.2% conduct more than 15. - Internet Retailer (2007)

37.4% say they receive more email than they expected when they signed up. - Return Path (2007)

28% say they got the amount of email they expected at sign-up. - Return Path (2007)

During the holiday season (the five-week period of Nov. 18 to Dec. 22), the largest online retailers increased their email volume by 47% on average, upping their send rate to 2.2 emails per week from 1.5 emails per week, as compared to the 15 weeks prior (Aug. 5 to Nov. 17). - Email Experience Council/RetailEmail.Blogspot (2007)
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