When it come to GI, lots of people will say to mail 24/7. Never let those servers rest. But what I have noticed is that most action will happen during the busy hours of 8am - 9pm. After that the sales/residuals are hardly impressive. So would it even be worth using up valuable resources like IPs and domains during these hours? Wouldn't it be better to back off the domains and IPs if the blacklists you end up on are not so serious? After cleaning, some of the blacklists i get on are not as critical as say DBLs, Barracudas, etc. Some of the lists i get on allow IP removal with the click of a button. What say you?
If you consider most peoples' daily habits...the people that are going to make you money are people that have money to spend. Let's call these folks "employed". Most people work from 9-5. We have 4 time zones in the USA with a span of 3 hours from coast to coast, and going by eastern time your opportunity windows would be 6 AM to 2 PM, for people checking their mail in the morning before work or at work, followed by 5 PM to 11 PM for people checking their mail after they get home. You should see a better response if your email is delivered around those times because it will be at the top of the heap since most people sort by newest message first. If you send 24/7 you'll end up with a lot of emails buried under other stuff, easily forgotten.
I don't at all agree with mailing only during business hours on GI. I've heard a lot of people say there is no point in mailing GI after 4pm. That's total nonsense. It's almost 8pm now EST, and I have a bunch more mailings lined up. I've noticed around 11pm I have clicks pouring in from people checking their email probably sitting on their fat asses on the couch. If GI is your bread and butter you should have a setup allowing you to smash data non stop.
Mike how many times are you hitting the same person in an average day? Maybe it's time to test the hulk smash
Well instead of giving you an exact number, think of it this way...There are 2 factors here...I am under the assumption that most GI mailers are mailing off of a ton of servers - That being said, each server has different IPs which reach different domains for one. 2nd, if you are randomizing each list on every mailing, you are also really only delivering to the people that appear at the front of the list each time you hit "send" and those that are at the middle/end of the list are for the most part not getting hit (or if they do its def junking). Considering those 2 factors, only those email addresses that use next to no filtering (those emails that deliver on SBL'd/CSS'd IPs) are getting hit a zillion times a day. The "money" domains you are absolutely not hitting every mailing you send, clicker or not, especially if your IPs aren't pristine. That was a mess but I'm sure you can figure out what I'm saying.
