GMAIL Tightening up?

Discussion in 'Mail Chat' started by atl121302, May 5, 2011.

  1. atl121302

    atl121302 New Member

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    Wanted to run something by the experts and see what your thoughts were on it. I currently use an ESP to send out our daily emails and noticed over the past 2 weeks or so that our seeds are not making it a lot of the time now. Not being delivered at all.

    So I called and the Customer "No Service" Guy told me that something has changed with Gmail that they have noticed and there a lot of people having deliverability issues with them now. Not just hitting the spam folder but not being delivered at all.

    Just wanted to get any thoughts on this or if it was just them basically saying "We don't know and don't really care".

    Thanks guys (and ladies)
     
  2. PushSend

    PushSend VIP

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    Over the last 24 hours I've seen 99% + delivery into Gmail. I'm sending slow across a /27 and it's doing well. IPs are only days old too.
     
  3. atl121302

    atl121302 New Member

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    Ok..thanks Push. That says loads to me.
     
  4. roundabout

    roundabout VIP

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    Gmail made a change to its filters, along with hotmail, approx 2 weeks ago, I could have sworn I posted an article here, but like PushSend, I havent seen any major changes on my end either...
     
  5. atl121302

    atl121302 New Member

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    Thanks for input RA.
     
  6. roundabout

    roundabout VIP

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    Update:
    ...
    As I’ve said before, I can usually tell when some ISP changes their filtering algorithm because I start getting tons and tons of calls about delivery problems at that ISP. This past month it’s been Gmail.

    There have been two symptoms I’ve been hearing about. One is an increase in bulk folder delivery for mail that previously was reliably hitting the inbox. The other is a bit more interesting. I’ve heard of 3 different mailers, with good reputations and very clean lists, that are seeing 4xx delays on some of their mail. The only consistency I, and my colleagues at some ESPs, have identified is that the mail is “bursty.”

    The senders affected by this do send out mail daily, but the daily mail is primarily order confirmations or receipts or other transactional mails. They send bi-weekly newsletters, though, exploding their volume from a few tens of thousands up to hundreds of thousands. This seems to trigger Gmail to defer mail. It does get delivered eventually. It’s frustrating to try and deal with because neither side is really doing anything wrong, but good senders are seeing delivery delays.

    For the bulk foldering, Bronto has a good blog post talking about the changes and offering some solid suggestions for how to deal with them. I’m also hearing from some folks who are reliable that Gmail may be rolling back some of the bulk foldering changes based on feedback from their users.

    So if you’re seeing changes at Gmail, it’s not just you.

    Source:
    http://blog.wordtothewise.com/
     
  7. gspot

    gspot VIP

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    Bulking at Gmail and Hotmail

    Some of our clients have recently inquired about increased bulking at Gmail and Hotmail. Additionally, senders and ESPs throughout the email marketing industry have noticed an increase in bulking at Gmail and bulking and deferrals at Hotmail.We have confirmed with both Gmail and Hotmail that they made recent updates to their filters, so we shouldn’t expect these issues to resolve on their own. Senders experiencing a decrease in inbox delivery at Gmail or Hotmail will need to take steps to address mailing practices in order to improve delivery.

    The following are recommendations for senders who are experiencing lower-than-usual inbox delivery Follow Hotmail’s published “Policies, Practices, and Guidelines.”

    Remove inactive subscribers from your list – users who haven’t opened, clicked, purchased, or been otherwise active with your mail in some period of time.

    Consider adjusting the frequency and/or cadence of your mailings.

    Ensure your mail is properly authenticated.

    Immediately process all bounces and complaints and review complaint trends to determine the drivers of subscriber dissatisfaction.

    Leverage Hotmail’s SNDS tool to track your sender reputation.

    Check your content prior to deployment to ensure your URL reputation is positive and review spam filter results.


    http://www.returnpath.net/blog/intheknow/2011/04/bulking-at-gmail-and-hotmail/
     

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