Google Glass and Email

Discussion in 'In The News' started by roundabout, May 16, 2013.

  1. roundabout

    roundabout VIP

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    What Does Google Glass Mean For Email Marketers?

    If you haven’t heard of Google Glass, check out the “What It Does” page on the Google website. To summarize, Glass is a pair of, well... glasses. But without lenses. And with a small screen in the upper corner.

    [​IMG]

    The screen projects in front of you, layered with transparency over what you’re seeing around you. Although the screen itself is tiny, the projected image is scaled so that it looks like a 25 inch screen from 8 feet away. It’s pretty hard to describe what it looks like when you’re wearing them but the great folks over at Mashable have put together a gallery of Glass POV pictures, like the example below:

    [​IMG]

    When it comes to email on Glass, there isn’t much that stands out as something that will greatly impact the way we market to subscribers using Glass. We’re not at the point, thankfully, that we need to consider altering our email design to best display on Glass. Instead, think of it as another mobile device and use the same principles you would when designing email messages to appear beautifully on any other phone, tablet, etc. Design for the small screen and keep it simple. As Glass is new, we’ll have to wait and see in the future if there are additional things to consider.

    For now, subscribers on Glass can’t compose an email message, they can only read and reply. When a Glass user loads their email, they will see an icon for the sender if there is one associated with the From Address (as you see when receiving email from other Gmail users), as well as the subject line, option to read more, reply or archive the message. There are a few more options in the same vein (like star, read aloud, etc.) but what is interesting to me is that I did not see an option to mark messages as spam or to submit a complaint. This could be both a good thing and a bad thing for email marketers. I expect that Google will add this option in future iterations soon though.

    Depending on the subject line length, it looks like most users will not see the preheader text or truncated message content. So as always, focus on a strong, winning subject line to grab attention. Also, if you have the ability to do so, make sure there is an icon associated with your From Address that will stand out.

    At the end of the day, Glass is still evolving. We may see shifts in the way that Glass handles and displays email in the future. But based on the simplification necessary for such a small screen, I’d be willing to bet that it won’t change too much, except for adding more functionality. The display of messages will most likely stay the same. Again, designing for a simple, clear approach will render the best, both on Glass and all other mobile devices.

    Source:
    http://bronto.com/blog/email-market...oogle-glass-mean-email-marketers#.UZWBEMosiye
     
  2. airin

    airin Member

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    Does anyone think people will actually use these things? I think they are stupid... but I do already were glasses.
     
  3. PermaNull

    PermaNull VIP

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    I see a use for them in markets outside of the general consumer or ever-day use...
    In the gaming world this or RIFT, more then likely this as it's already some what got the concept could be used as an augmented reality device along with a few other things included.

    You could merge the gaming world and real world together with the right software and physical aspects, make paintball more fun even (Throw a digital score up on the glasses or such) tons of possibilities if you expand your mind to them.
     
  4. airin

    airin Member

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    I see plenty of niche uses for this... but I think the concept of wearing them throughout your general daily life is stupid. Especially when you are on the other side of the glasses and people can identify you through social networks just by looking at you.
     
  5. PermaNull

    PermaNull VIP

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    I don't disagree with you frankly it reminds me of those guys on hackaday who put magnetic dermals in their arm to carry their now "strapless" iPod nano lmao... very impractical for the typical consumer or daily wear

    Magnet Dermal Based Strapless Watches:
    Android:
    http://www.instructables.com/id/Sony-Smart-Arm/

    iPod Nano:
    http://youbentmywookie.com/wtf/idermal-because-some-apple-users-are-just-that-cool-16341
     

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