How Do You Deal With Spammy Words?

Discussion in 'Mail Chat' started by PushSend, Sep 28, 2012.

  1. PushSend

    PushSend VIP

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    There are several ways to deal with words that trigger SA points and the list of "known spam words" is rather long. Needless to say that if you're using any kind of network creative package and you're not doing something to address these, your templates/creatives aren't as effective as they could be!

    I've been running a lot of PayDay recently, a very tough vertical. You say credit, loan, cash, etc. etc. etc. and you can almost guarantee you'll be in the 3-6 pt range fairly easily. I loaded up a new offer, used my friends "guaranteed" winner template and fired up a drop. My seeds came in and I was looking at the various rules I triggered (not all of them are bad mind you) and I was catching pts. for "poor credit". So I decided to pull up an online thesaurus to look for alternatives to this phrase and I came up with a great replacement....although I don't think many people will have a clue what it means! I replaced "poor credit" with "poor floating capital" and BAM! no more points! With that, the creative immediately started performing better.

    So I thought it might be a good idea to share the ways we get around the spammy words without misleading the recipients.

    Whachu got????


    :joyman:
     
  2. noobking

    noobking Member

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  3. phdesign

    phdesign Active Member

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    I can understand this gets past the spam filter "poor credit" with "poor floating capital" but does the guy with poor credit know what poor floating capital is? Don't get me wrong, I totally agree with fixing the text as I always try to do. If you have an image creative then it doesn't make any different using uncommon synonyms if the images are indeed seen. In that case the text change helps and works.

    I have tried and often seen underscores replacing spaces: poor_credit
    When "medicare" or any other word with "med" was giving me grief early in the year, I added a space "me dicare" which did pass the filters. Strangely, later in the year, the filters didn't seem to care so much about "medicare". BTW, I was still getting clicks with "me dicare" so the space didn't seem to bother folks much that were interested in the offer.
     
  4. PushSend

    PushSend VIP

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    nope - but I don't care because it's my belief that most people will scan over this for the most part and glean from it what I want which is "click this shit to get a payday loan!"
     
  5. Spounki

    Spounki VIP

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    I recommend this popular tool to find new word
    I know, you have seen this kind of sales pages hundred times. But this one is really a good tool which have for me 3 good points, as said on the landing:

    - built-in English thesaurus
    - Synonym added by real users (which give you some very good tweaks and idea)
    - Thousands users (give you always more tweaks)

    Its used for article spinning but its very useful when its come to find some "niche word" with the help of the community
     
    Last edited: Sep 28, 2012
  6. mrlucky123

    mrlucky123 Member

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    I have used that tool, tbh, it's not user friendly with mailer, it does what it does, generate new sentence, but I as a mailer are busy, I don't have time to figure out what the heck these options or buttons does, all I want is
    Load up the software => paste in the sentense => click the button (it's single, not plural) => voila, there is your new sentence.

    The best spinner is a good tool for SEO guys but it has too many options, and the way they arrange the buttons and options are so confusing. It's like a case study about Barco in one of my classes and guess what, the one that wrote the manual for the consumers were the ENGINEERS, unnecessary complex.
     
  7. jellyfish

    jellyfish VIP

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    Skirt the issue a bit. I think SA links together multiple words in the same sentence you get super wammy. Write about the relief of the pain rather than the specific product itself. It will more than likely contain less flagged keywords

    Something like:
    Funds to help you get through the week
    The cash you need now


    I don't do a heck of a lot in the payday niche so idk specifically what works but that kind of stuff is how I approach other niches that are hitting filters.

    If your doing img+txt, the txt doesn't have to necessarily have to convince them to buy the product, but rather spur their curiosity to load or read the image.
     
  8. roundabout

    roundabout VIP

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    "now" and "cash" are bad words, they trigger a lot of flags.

    "Funds to help you get through the week" has the bad words "funds" in it, you might as well just say CASH and be done with it, they're both in the same spammy neighborhood.

    A better replacement would be "Only have lint in your pockets? Let us stuff them with bread"

    /joking
     
  9. Spounki

    Spounki VIP

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    Hmm, Its an easy 3 steps:

    1. Put your word
    2. Click-right on the word
    3. Select in the pop up the synonyms you like

     
  10. CLICKS

    CLICKS New Member

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    This is an absolute MUST. So many mailers use the default network-provided creatives and are shooting themselves in the foot with their deliverability. I always try to reword things slightly and remove spammy words to decrease the spam score. Depending on how much you change it, it's usually a smart idea to run it past the advertisers.

    For our network, I usually recommend our mailers do the same; revise slightly w/ synonyms or reword the creative to remove anything that might add to the spam score (and run it past us for approval). We can always work with them to revise things in a compliant manner. Sometimes its best to rewrite from scratch and target the message to your lists. This can allow you to change up the message and target it to appeal more strongly to the data you're hitting, usually via some clever social engineering/wording.

    Like Push Send was saying, and he's completely right, people tend to scan and take away the major points. You have a bit of creative breathing room with this.. the exact phrasing isn't so important so much as getting your point across clearly, and making sure you get it in front of your subscribers.

    A little bit of thinking + trying to keep spammy terms and phrases out of your creatives = more money money
     

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