....send to the same list in a single day? By that I mean, are you hitting the same individual 5 times a day with 5 different offers, or are you more conservative going only once per day with one new offer? While I am sure each mailer has their own strategies based on their o/c files, inboxing versus junkboxing ranges, the question remains that for your own ip health/reputation what do you think is a good rule of thumb or best practices? :help:
I personally have 5 offers myself,Usually i send to the same lists after 2 weeks with different offers.
I used to mail once a day. But, recently I was experimenting with twice a day and it works good. But, I do play around with alternating the order of mailing clickers, openers and unknowns. So, it's not always exactly the same list.
I mail the same people sometimes 15 times a day. I resend some offers a few times a day to the same lists
When I'm mailing something to the same person more often than one time per three days, I'm feeling that I'm doing wrong.
I have some lists I send only 1 offer to a day and other lists i send multiple offers to a day, it just depends on the list and if I know where the data came from or not. For example: When I mail payday i slam them with only one offer, i've noticed consistency is key and that payday are usually repeat customers. So if you can establish something in their inbox daily you'll be in the back of their minds. When they need that 300$ they'll go right into their inbox and go to my offer