How to Improve CTR

Discussion in 'Noob Central' started by mgombrich, Jan 28, 2015.

  1. mgombrich

    mgombrich New Member

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    Hi everyone,

    I'd like to see how people increase their CTR of their email copy.

    I've split tested long vs. short and have gotten pretty even results (small sample size so not sure the statistical significane). I've also split tested times, subject lines, and frequency but haven't seemed to get any substantial data either way.

    Are the stats just too dynamic or can someone input a best practice?

    Cheers.
     
  2. nickphx

    nickphx VIP

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    Your best bet would be to build segments based on opens and clicks by campaign category.
     
  3. mgombrich

    mgombrich New Member

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    Thank you nick. Would the next logical step be to then continue the above mentioned split testing since the engagement is already there?
     
  4. omega1c2

    omega1c2 VIP

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    Honestly, i would rather focus more on getting more data, ips, domains. Then once done, i would get more data, ips and domains....assuming your system is delivering and inboxing.

    All post delivery analysis such as mentioned are actually good but in mailing you have to focus on delivery, inbox, and then engagement.
    Even if you have 10000000000% engaged data.....
     
  5. mgombrich

    mgombrich New Member

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    I appreciate that Omega. I hadn't considered changing my entire focus so thank you for your input
     

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