How To Optimize a text only Email

Discussion in 'Mail Chat' started by gspot, Jun 27, 2011.

  1. gspot

    gspot VIP

    Apr 8, 2011
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    You can create text-only marketing emails. In fact, they sometimes perform better than HTML emails. Here are a few tips if you want to test the waters:

    • [*]Restrict the line length to 60 characters
      [*]Be concise, limiting copy to 100 words or less is generally advised
      [*]Place links on their own lines to improve readability
      [*]Justify text to the left margin
      [*]Use caps and special characters to highlight text and separate sections of the email since formatting options are limited
      [*]Don't place periods or other punctuation marks immediately after a URL link since that may impact redirection
      [*]Use white space around paragraphs

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