HTML vs. TEXT

PushSend · May 25, 2011

Check out what they say about mailing to BellSouth

Only 33 percent of those surveyed have images in their email provider turned on by default. This is a vast difference from 2006, when the figure was a still concerning 55 percent.- MarketingSherpa, (2010)

16% of mobile users' permission-based email is viewed on mobile devices - five points higher than last year. - Merkle Interactive Services (2009)

64% of key decision makers are viewing your carefully crafted email on their BlackBerrys and other mobile devices, according to new data. - MarketingSherpa, in partnership with SurveySampling (2007)

Fewer than 50 percent of marketers create emails that render appropriately.- Email Experience Council (Jan 2007)

One in five emails are invisible and ineffective due to blocked images. - Email Experience Council (Jan 2007)

Mostly image based transactional emails received 50% higher clicks through rates than text based transactional emails. - Silverpop "How Top Retailers Use Transactional Emails" (2007)

21% of the emails reviewed appeared completely blank when images were turned off, or stripped inside a variety of email clients. - Email Experience Council (2007)

28% showed relevant copy, but had no working links. - Email Experience Council (2007)

12% of the largest online retailers offer to send their email newsletter in a text-online format during their subscription process. - Email Experience Council/RetailEmail.Blogspot (July 2006)

Use Text-Only if You're Emailing BellSouth Names. - MarketingSherpa (2007)
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gspot · May 26, 2011

Nice tip on the BellSouth.

As for the HTML vs TEXT, I'm a firm believer that a good ration to html/text is the way to go. Adding alt tages is good and all but it doesn't appear to bring down your Spam-Assassin scores, as adding text does.

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HTML vs. TEXT

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