Integrating with mail platforms

Discussion in 'Mail Chat' started by Doug, Jan 23, 2015.

  1. Doug

    Doug New Member

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    We are researching integrating our in house offer network with a few mailing platforms. We are looking to see which other ones we should look at integrating. Any recommendations definitely help. Basically it will be an API for reporting and to pull campaigns, creative, etc
     
  2. Doug

    Doug New Member

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    The integration would make it possible for the mailers we work with to pull assets for campaigns automatically from our system and load them into the mailing platform campaigns. So its easy to test new offers, get new creative, and stay up to date on unsub compliance.
     
  3. nickphx

    nickphx VIP

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    So everyone can mail the same creatives and get delivered to the junk folder? Where do I sign up?
     
  4. Doug

    Doug New Member

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    Its image creative, approved subjects and from names. Its just the way it works these days with compliance.
     
  5. ElReyalto

    ElReyalto VIP

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    Have you considered using Cake or a similar existing API versus your own? That would make it a lot easier for mailing platforms to quickly integrate your network.
     
  6. Doug

    Doug New Member

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    That is a good idea, but we have always built our own tech because of the all the customization we need. Right now we are running 1st page submit offers that go to our direct advertisers or our G feed so had to go in house to give accurate reporting.
     
  7. Doug

    Doug New Member

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    The thing now is finding out the what mail platforms the majority mailers are using now? I know from our existing guys and the people we know but need a bigger sample.
     

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