IP warming up very confusing for me ... there are lots of domains and ISPs and all have different policies for accepting messages ,,,, just want know about volume of single IP/day, and how can i increase it day by day or month by month.. I read server artical regarding this but all of the answers are different and confusing... my main target is top 4 (AOL, GMAIL.COM, YAHOO and HOTMAIL).. from past 3 month i have block many times by AOL due to poor reputation... i dont understand why...everylime my Ips are filtering and rejecting by ISPs.i have put initially 248 Mails/hours for gmail ,aol, and yahoo (same for all). Now i have put following volume : gmail 250 mails per hrs AOL 148 mails per hrs yahoo 20 mails per minut hotmails 20 mails per minut is that Okey??? i dont want bad reputation for my new IPs now.. Please help me out this...how can i start volume ( 1 IP/day) and how should i increased it (day by day) by %...
You need great data that will respond well to your mail. You need to make sure what little volume you are delivering is going to the inbox. You need to have any "standard" mail authentication mechanisms in place such as SPF , DKIM.. If you're sending a few hundred messages to people that won't react positively to it or the mail is going to junk because of shitty subject/message you will not build reputation.
Nicky Phoenix's advise is dead on. With the latest changed to AOL algo especially, you need to make sure you're building reputation during your warm up and first week(s) of mailing. It effects your deliver-ability big time now. If you're reputation is beat up, you will find yourself capped at somewhere in the neighborhood of 15k.
It means if you're ip's are beaten up or have poor reputation then you will find yourself hard capped at 15,000, or there about, on the drop. I am not sure how big your AOL drops are, as it varies by mailer, but ip reputation now plays a much bigger role in AOL over the past month with the new changes. The good news is, if you know how to rehab your ip space, you can get better reputation and then go back up to 90-99% deliver-ability it just take some time. You need to manage your offers and data a bit more selectively or intelligently now to keep the AOL ranges consistently performing in the 90's and avoid the hard caps.
My apologies for the confusion. I am talking about 15k per single /24 allocation. I haven't broken it down to do the math otherwise (per ip), but that's what I am seeing as a hard cap based on reputation. If you rehab the space, you can get the cap lift and get back to 90% plus.
Has been working for a long time. The smaller the footprint you have in the sand, the less likely it is to find you. You don't want to leave a beer cooler tire trail on the beach. They'll know where to break up the party.
Regardless you have to always try and ensure the data is good and slowly increase the emails you send each day. I'm guessing you already know this
This. Cleaning the data, building reputation, sending out selectively... that's what summer's looking like.
One question; and I apologize for the double-post: DaMadHatter, 15k per single /24 block over what kind of time period? Thanks. Having dumped 80% of our data as crap, what's left is still getting us put on blocklists; even with what I feel is decent hygiene, and good emailing practices (i.e. non-spammy subject lines, text-to-image ratios, alt-text for the images, plain-text versions, etc...)
Any tips on how to re-vive IPs? Went through the warm-up process and did well for about 2 months. Eventually, I started hitting spam. Is it possible for these to come back? I checked IPs at http://www.bulkblacklist.com/ and they are still good to go..
This is not true. It all depends on reputation with them. We're seeing 500 per connection per IP, and that's not per minute hour or day, but per individual connection, which we can do a few a minute.