188 billion email messages sent each day?! That’s a boatload of email! We concur with the Infographic’s conclusion—email is here to stay. However, email is not always the most effective way to transmit your message. New(er) technologies—like Facebook and Twitter—introduce additional ways for humans to communicate. Think about what you’re trying to accomplish and select the best media available to you. Email gets a deserved bad rap from marketing campaigns and spammers pushing unwanted messages that ignore communication fundamentals—such as this basic truth: the receiver must want to receive the message sent! When your emails are written to be personal, with timely, relevant information the receiver really wants, they can help you build relationships one-to-one. Make your emails better and create relationships using VisibleGains. source: visiblegains
This is a very interesting. It makes you wonder... with 47% of emails located in Asia. With economies in India & China improving yearly. Will the marketing message for email in the next 10-20 years cater to the Asian consumers? The spending power of the citizens will only improve with the economies, and with the declining USD you have to imagine that eventually the consumer mindset of Americans will fade. What are your thoughts?
