Listmarketer

Discussion in 'ESP Discussion' started by BB_Wolfe, Mar 8, 2011.

  1. BB_Wolfe

    BB_Wolfe VIP

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    I was referred to these guys by a network.

    Expensive to mail on, about .0005/email for their $500/mo package which lets you send 1mm emails, or .0001/email on their 15mm package.

    ADK integrated which was cool. You're charged for every send, so if it's breaking in data, not the platform to use.

    Very good support though it took a bit to get responses sometimes.

    This I think would be a great platform to mail openers/clickers lists from.

    3/10 overall
     
  2. nymailer

    nymailer VIP

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    I think Listmarketer is not practical for adk mailings and breaking in data, from what I hear most guys migrate their highly responsive data over to it because some of the geoip and a few other targeting functions.
     
  3. wowfreedom

    wowfreedom VIP

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    Sounds like a potentially good ESP to get solid deliverability?

    Did you notice if they had trouble with any domains in particular?
     
  4. airin

    airin Member

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    List Marketer used to have different levels of licenses where they cap your per hour volume, not total send amounts. I would ask about that, it sounds like a better deal. They also give nice volume discounts depending on how many licenses you have.

    They have been around for a LONG time...I've personally worked for a company that used them successfully over 6 years ago and still probably uses them for their AOL mailings today.

    This system can definitely be a solid part of your overall strategy, though I don't think I would rely on it for your entire strategy. The interface is super easy to use...I'm not very tech savvy and I can use it, so that says a lot. LOL.
     
  5. slinga

    slinga New Member

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    are you looking at the SmartSender adaptive mailing system or their standard Enterprise system?
     
  6. A C

    A C New Member

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    has anyone tried the smart sender? im using a shared 3mm a month package with them right now. aol is getting out ok but nothing else as of yet. they are super awesome about support and they are helping me get it all figured/worked out.

    honestly might be the best support out of any company ive ever worked with in any field.

    from what i understand (at least with my setup) is you have to get domains/ips (weather you buy them or get them from LM) and then you mail on them to "warm" the ips up and build your own reputation.

    Its not like icontact or veritcal response where you will be inboxing right away. You have to build it up. Again this is just what im experiencing so far though.

    will post details as they come.

    AC
     
  7. BB_Wolfe

    BB_Wolfe VIP

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    See, that whole "build reputation" thing with their pricing model is just fucking stupid. It's greedy at best and antiquated at worst.

    Let me license it on a per server basis and drop the bullshit "# of sends' license. Not like they're wasting IP/Domain/Server resources on their end.

    Their whole platform left a really sour taste in my mouth. I don't like getting fucked and that's their model, in my book.
     
  8. slinga

    slinga New Member

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    I second everything that Wolfe just said. So badly over-priced it's not even funny. Yes, their support is responsive, but also quite clueless.

    We had the same situation where AOL was delivering OK but HM and Yahoo was almost nil. If you want to wait around for how ever many months and keep dishing them money while the IPs that you purchased yourself warm up, then fine. Otherwise, not much value in the system.
     
  9. palta

    palta VIP

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    We mailed with Listmarketer for a month on one of their low volume plans. Their service is priced insanely high for the lower-tier licenses. Probably works best for those just mailing on clickers.
     
  10. skrilla

    skrilla VIP

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    List Marketer

    Anyone have experience using list marketer? Their pricing seems a bit high, but is filled with numerous features.
     
  11. skrilla

    skrilla VIP

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    Ha snap didnt see this thread. Ignore plz.
     
  12. DaMadHatter

    DaMadHatter Active Member

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    Summed up nicely.
    :240:
     
  13. PushSend

    PushSend VIP

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    All I hear is "we used it, it lacked features/functionality we wanted so we used it as a starting point for building our own". Many a 'custom built' front end was started with LM.

    :fisheye:
     
  14. DKPMO

    DKPMO VIP

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    ListMarketer Business Case

    I spoke with their crew at length and saw in-depth demo. From what I gathered here is one valid use.

    If you are someone who has been mailing with iContact or AWeber and profitably built up your own list into hundreds of thousands of names, moving to ListMarketer is the obvious next step.

    It would be cheaper than staying with these big ESPs and you'll preserve deliverability across all domains. If you have been already profitable with iContact this means you already know what offers your data responds to. You would want to pay greater attention to deliverability and retention of your data.

    But if your primary business is segmenting and mailing typical brokered crap you do not care how many names you lose and it won't monetize good enough to pay for ListMarketer.

    Suffice to say I did not end up buying though I felt they are good people to do business with.
     
  15. BB_Wolfe

    BB_Wolfe VIP

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    I found out the hard way they have a 2-week cancellation clause in their agreement.

    I used them for approx 20 days, not great results.

    I emailed them saying I didn't find it to be a good fit and wouldn't be renewing, not knowing about this 2-week clause they have buried in their T&C.

    About 30 minutes later my server just fucking died, I could not ssh in. I called Listmarketer, they said call the Datacenter. Called Datacenter, they said the only way the box would have ended up as fucked as it was was if someone went in and did 'x'.. I asked for logs and of course there were none. I asked datacenter how often this happens and they said never. They flat out said, after I told them I had cancelled a vendor's services, that this is very likely teh vendor.

    Then LM had the balls to ask me for 2 weeks payment and get my server back online within 2 days. Kind of like a final "fuck you" to a customer.

    I'm all for coincidences, but I'm not the only one this happened to!

    Just my .02
     
  16. DKPMO

    DKPMO VIP

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    Sorry to put it so bluntly, but did you read the contract before signing?

    Rule #1: Do not sign any contract that you do not understand.
    Rule #2: If you find terms you do not like try to negotiate them
    Rule #3: If they refuse to fix the objectionable terms walk away

    Do not want to rub it in, but that's just basic business advice.

    P.S. A wholly separate set of hardball tactics applies to dealing with devious douchebags who go back on their word.
     
    Last edited: Apr 17, 2011
  17. BB_Wolfe

    BB_Wolfe VIP

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    I think you need to chill. The contract was the least of the issues.
     
  18. longmail

    longmail New Member

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    I tried LM and bottomline, it SUCKED. And I say that more because i explained to them that I didnt have great data but raw data that needed to be cultivated. I signed up for the smart sender and it was a complete waste of money and time. I dont give a shit about support if the system sucks. And for what they charge for that smartsender BS, they should have someone sitting in my office with me walking me thru shit. Highly discourage and new guys to stay away.
     
  19. DaMadHatter

    DaMadHatter Active Member

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    Supposedly these guys are making a mint!
    :listen:
     
  20. PushSend

    PushSend VIP

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    Kinda blows then if the only people making money with an ESP is the ESP itself then huh?

    :hmpf:
     

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