Long Live Email

Discussion in 'Mail Chat' started by roundabout, May 9, 2011.

  1. roundabout

    roundabout VIP

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    Email Marketing Stats You Can Use

    62% of email traffic share to landing pages comes from Yahoo! Mail, while Gmail provides just 4% of referrals.
    - Chitika Insights (2011)

    US adult internet users subscribe to an average of almost three daily or weekly shopping emails or newsletters.
    - Yahoo! Mail and Ipsos OTX MediaCT, "Consumer Pulse" (2011)

    Q4 2010 open rates (22.1%) saw little change over the two-year period, increasing 5% from the same time two years ago.
    - Epsilon and eec "Q4 2010 Email Trends and Benchmarks" (2011)

    Email has been used by nearly 90% of consumers since 2005.
    - MarketingProfs, "2010 Digital Marketing Fact Book"

    Source:
    http://blog.emailexperience.org/blog/contributors-to-the-eec-blog/email-marketing-stats-you-can-use
     

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