Email Marketing Stats You Can Use 62% of email traffic share to landing pages comes from Yahoo! Mail, while Gmail provides just 4% of referrals. - Chitika Insights (2011) US adult internet users subscribe to an average of almost three daily or weekly shopping emails or newsletters. - Yahoo! Mail and Ipsos OTX MediaCT, "Consumer Pulse" (2011) Q4 2010 open rates (22.1%) saw little change over the two-year period, increasing 5% from the same time two years ago. - Epsilon and eec "Q4 2010 Email Trends and Benchmarks" (2011) Email has been used by nearly 90% of consumers since 2005. - MarketingProfs, "2010 Digital Marketing Fact Book" Source: http://blog.emailexperience.org/blog/contributors-to-the-eec-blog/email-marketing-stats-you-can-use
