Looking for agressive AMs

Discussion in 'Networks Discussion' started by BornInScorpio, Jan 11, 2013.

  1. BornInScorpio

    BornInScorpio New Member

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    Hi Guys,

    This is my first post here, and I am hoping that you guys can offer some insight. I have been mailing for a few years, and doing pretty well, I deal with several networks, but haven't seem to found a good affiliate manager.

    I am looking for someone who will Skype with me in the morning and let me know which offers are crushing that day. I feel like my AMs are trying to make small talk, while I am trying to make big $$. If anyone can recommend an aggressive AM(s) that is/are all about making money, please share, I would really appreciate it.

    Thanks
     
  2. nickphx

    nickphx VIP

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    From my experience an AM will push whatever their boss is telling them to push even if it is absolute crap. Your best bet is to test, test, and test some more.
     
  3. jellyfish

    jellyfish VIP

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    Look at what your competitors are doing </protip>
     
  4. cousinvinnie

    cousinvinnie VIP

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    I agree with nick, testing ( and signing up for ever list you can to monitor your competition) is really the way to go. Almost all AM's are worthless

    BTW Nick you coming to Vegas?
     
  5. mrlucky123

    mrlucky123 Member

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    to my experience, AM can be helpful when u have time to waste, or when ur drops are going out and you have nothing else to do, buzz them up and chit chat. Otherwise, yeah, like nick said, they push whatever their boss wants them to push. Some offers may not work for others so they wouldn't recommend them to you but hey, you never know, your lists may love it. It's all about you and your lists making money man.
     
  6. nickphx

    nickphx VIP

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    no sir, i had not planned on it. i used to live there so it's not really exciting to me.
     
  7. DKPMO

    DKPMO VIP

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    I find it really funny that people assume that if an offer is "crushing" for Pub A it is going to do as well for Pub B, given how much difference there is in data the mailing methods.

    Besides, the info AMs have is extremely limited and usually misleading. They only have visibility into volume and EPCs, unless they mail themselves - in which case they see performance indicative of their mailing style.

    EPC is not a very helpful metric, given that it is only one component that goes into your eCPM, while delivery / creative / open rate are usually a lot more important. Volume is only reflective of what their current pubs want to mail at the moment which does not mean they know what they are doing, that they've tested everything there is to test and found that magic best thing.

    Trying to pick offers by hand is like playing whack-a-mole. You'll never even know what you've missed.
     
  8. marksman1

    marksman1 New Member

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    Your best bet is to go direct to the advertisers and forget AM's. I only use networks as a last resort.
     
  9. erbux

    erbux VIP

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    I agree with with the majority but I will say that there are a few 'rare breed' AMs that are pretty good at calling the drops.
    If you're like me, you have enough to deal with already and manually picking offers can be a headache.
    My problem is my bias. Every offer I see has bull-shit written all over it.
    If offer selection was all up to me, I'd make $0.00.
    AMs (some) know where to find the golden turds.

    Sent from my GT-P7510 using Tapatalk 2
     
  10. mrlucky123

    mrlucky123 Member

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    erbux, which network and AM are you referring to?
     
  11. erbux

    erbux VIP

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    Check your PM.
     
  12. nickphx

    nickphx VIP

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    Yeah.. Sometimes it is nice to have a turd sniffer that will provide even some insight .
     
  13. PushSend

    PushSend VIP

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    The real issue at hand is that networks have reps that are - at best - jack of all trades rather than somewhat specialized in a given area. You can't get the right info from ANY rep from ANY network that doesn't understand the email game. You don't need 'aggressive' you need 'knowledgeable' and the overall number of networks with knowledgeable reps when it comes to email isn't that high. DK brings up a valid point about offers working for pub A and this is where a knowledgeable rep will come in handy. Of course you need to know enough to ask the right questions. But if your rep is on their game you should be able to pick up enough info to make your decision on an offer.

    :rock:
     
  14. jellyfish

    jellyfish VIP

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    Sure epc data isn't that good. But to say there isn't any data that an AM has access to that the pub does not is just silly. Simple things such as knowing your mailing style is similar to other pubs and these pubs like these offers. If you have mailers hitting certain offers day in day out or every week or something like that. Plenty of info out there. Sure its not the key to the castle kinda information, but somewhat helpful.
     
  15. postmaster

    postmaster VIP

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    Over the years, I've found it beneficial to "train" my reps.

    I start out asking for their BEST TOP 10 offers for email. I tell them I need it TODAY! This alone will weed out some bad reps. Some are simply dumb asses and won't follow through, or follow simple instructions. If they flake out once or twice over a week or two, I start asking for a new rep from the network. Networks will always give new reps if you aren't happy with one.

    Once I get the list, I review what they sent. Just from past mailing experience, I KNOW some of what they send will NOT work. So I send those back to them and explain why they don't work... As an example, several offers types will have GREAT EPC's, but the big problem is they don't draw hardly any traffic.. So I explain this to them, etc.

    It's a process, but over time you begin to "train" your reps on what will work for you. And after a while, you can start trusting them more on their referrals... and even take some chances on stuff they really suggest you run even though you don't think it will work... sometimes they end up being right.

    Once you have a rep who respects you and looks out for you... then you need to treat them right. I've followed reps from network to network before because they were good for my bottom line.

    Some reps are just horrible though... and good reps can't make a bad network good.
     
  16. postmaster

    postmaster VIP

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    Oh, and also... TEST TEST TEST. Build a small subset of your data and test new offers with that smaller list before you spend the time and resources mailing to the full db. Always test first.
     
  17. erbux

    erbux VIP

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    Since you brought it up, I'm curious what the consensus is on testing new offers.
    Some of you have grunts at your disposal and can pull off a half dozen new test drops each day.
    Then there's the one-man-ops who wish there was enough time in the day.

    Maybe this would be better fit as a poll question. Just curious if anyone has specific benchmarks established for new offers. Has anyone figured out a minimum quota ( how many daily, weekly, monthly etc)? If you fail to meet your quota, what impact does it have across the board?

    As a one-man show, offers have always frustrated me. Nothing sucks more than putting in a bunch of time to setup new offers just to have all of them bomb.
    Then having to rely on beating up your decent drops just to minimize the damage.

    Sent from my GT-P7510 using Tapatalk 2
     
  18. postmaster

    postmaster VIP

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    I don't really understand your question about quotas.

    Personally, I think the hard part is starting up and building up a solid rotation of offers. You will take your lumps getting this rotation in place. But once your have a solid group of stable offers to run at any time... You can easily test new stuff here and there. Could be one a day, or a couple a week... depending on your mail volume and needs.

    If everything is bombing for you, then you may want to check into a different network and rep. Maybe buy and study a few copy writing ebooks too. hehe
     
  19. Eli

    Eli VIP

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    and that's why I automate all my stats and data in a realtime feed pulled directly from our API. I test every offer and every creative continuously and can tell my mailers exactly how they're doing on different list types any second of the day. You can call me up at 4am and ask me what subject line is performing better on a certain creative for a certain offer. I'll know.
    /AMingIsSrsBizness:147:
    *see signature*
     
    Last edited: Jan 17, 2013

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