G got me thinking about LP's and creatives with her post so I wanted to share my thoughts on offer/LP evaluation. When you talk to your reps and they are telling you this offer or that offer are killing it, what questions are you asking in return? How much evaluation do you actually do before pulling and running an offer? I've told you before that I've got experience as an AOR/Advertiser so this is why things lie this interest me AND why I have some insight as to what works or what doesn't....but only in my opinion albeit based on the results I saw. So when I look over an offer I usually run through a few things with the rep to get as much information as I can about the offer, what's it's seen for traffic/testing (remember it might have stats but not MAIL stats), 1 pg. vs 2pg, etc. But what I really want to see is the LP. This tells me whether or not the offer REALLY stands a chance to work. I know my data, as you should, so I know from experience what type of offers it's responded to. Why not use this to do a little "prequalification" of offers? Now I'm not saying this is fool proof, fail safe, or guarateed to improve your datas response. What I am saying is that if you develope a routine when reviewing offers using your knowledge and experience it'll begin to pay off for you in the way of less "testing" as much as it is rotating in offers that have a higher propencity to succeed.