Lyris Offers Free E-Guide on Email Delivery

Discussion in 'Mail Chat' started by roundabout, Mar 17, 2012.

  1. roundabout

    roundabout Well-Known Member

    Feb 17, 2011
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    Boost Email Relevance: 8 Steps That Drive Results

    The average professional gets nearly 100 emails every day. To manage this high volume, people are moving through their inboxes quickly, looking only for the information they need and want. And 44% of the U.S. population is triaging their inboxes with smartphones, deleting anything that seems irrelevant.

    So, how do email marketers break through the clutter to reach their customers and drive results? In this guide you’ll learn eight proven strategies that will advance the relevance of your email marketing messages and improve results.

    Learn how to:

    Leverage short-burst communications
    Develop compelling content for desktop and mobile devices
    Use subscriber behavior and analytics to drive relevancy
    Personalize your messages
    Implement segmentation tactics that drive results
    Test to hone your messages and offers
    Apply social networking techniques

    Go Here:

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