Lyris Webinar: Thu, Jan 26, 2012

Discussion in 'Mail Chat' started by roundabout, Jan 16, 2012.

  1. roundabout

    roundabout Well-Known Member

    Feb 17, 2011
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    Boost Email Relevance: 8 Steps That Drive Results

    Thursday, January 26, 2012
    11:00 AM PST / 2:00 PM EST / 7:00 PM GMT


    The average professional gets nearly 100 emails every day. To manage this high volume, people are moving through their inboxes quickly, looking only for the information they need and want. And 44% of the U.S. population is triaging their inboxes with smartphones, deleting anything that seems irrelevant.

    So, how do email marketers break through the clutter to reach their customers and
    drive results?

    In this valuable one-hour webinar, email marketing expert, Nello Franco will share eight proven strategies to increase your email program’s relevance and boost your ROI. And Dave Mossop of Expedia CruiseShipCenters will share how you can leverage the travel website’s successful model for driving relevancy through personalization.

    In this webinar, you will learn how to:

    • Leverage short-burst communications
    • Develop compelling content and subject lines for desktop
    and mobile devices
    • Use subscriber and website visitor information, analytics
    and behavior to drive relevancy
    • Personalize your messages
    • Implement segmentation tactics that drive results
    • Test to hone your messages and offers
    • Apply social networking techniques that tap into real-world
    customer insights

    As a special bonus, all webinar attendees will receive a free copy of the Lyris Guide, Boost Email Relevance: 8 Steps that Drive Results.

    Register Here:
  2. mywebs

    mywebs New Member

    Jul 13, 2011
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    Thanks for sharing

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