Macy's Dinged by an SBL

Discussion in 'In The News' started by roundabout, Dec 11, 2012.

  1. roundabout

    roundabout VIP

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    This is what can happen when you trust your customers to spell their email addresses correctly at the cash register...


    Ref: SBL168921
    74.122.218.103/32 is listed on the Spamhaus Block List (SBL)
    2012-12-10 22:41:07 GMT | SR21 | epsilon.com
    macys.com (Receipts to spamtraps?!)

    12/10/2012:
    To clarify, the issue with these receipts isn't simply that one-off
    receipts are being sent to typoed email addresses. That issue
    would be trivial if no further email were sent to those email addresses,
    even during the Christmas shopping season. The issue is
    that typoed email addresses are being associated with customer accounts
    and receiving all sorts of email (transactional and
    marketing both) without ever being confirmed.

    This sort of thing is happing a great deal in the past month or two.
    We suspect that the cause is rushed sales clerks who gather the
    email addresses at the cash register, either typing them in manually
    there or writing them down and typing them in at the end of
    their shift. Either process is fraught with errors. Many typoed email
    addresses never bounce, because they exist, but they also do
    not belong to the customer. They might be spamtraps, or they might
    belong to other people. We see the email to our spamtraps,
    but how many innocent users also receive ongoing email from Macy's
    and other companies (usually retailers) in error?
    This issue needs to be addressed: by Macy's, and by other companies
    that are sending significant amounts of email to typoed
    email addresses. One solution would be to not send additional email
    to email addresses gathered at a point of sale for receipts.
    Simply send the receipt, then discard the email address.

    Another solution, if you want to send follow-up email to those email
    addresses, would be to confirm those email addresses before adding them
    to the customer account. That way, if the customer provided an incorrect
    email address or the clerk mistyped the email address when adding it to
    the database, the email address would receive only the initial receipt
    and (perhaps) a confirmation request.

    12/09/2012:
    Macys.com, which has a serious ongoing issue with spam, is sending receipts
    to two spamtraps! These receipts appear to be transactional responses to
    sales, but they are multiple nearly identical copies of the same email
    being sent to email addresses whose owners did not request the email.

    We suspect a serious problem with bad point-of-sale email address
    acquisition, probably typos. These email addresses need to be
    confirmed BEFORE they are used, because otherwise Macy's is sending
    unsolicited bulk email
     
  2. mx10

    mx10 VIP

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    lol they are such asswipes
     
  3. VelocitySoftware

    VelocitySoftware Member

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    That's crazy...I don't understand why they would list that. A typo should not result in an SBL even more so for transactional email.
     
  4. mrlucky123

    mrlucky123 Member

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    it's SH, what do you expect
     
  5. jellyfish

    jellyfish VIP

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    LOL spamhaus LOL

    SR21 must have gotten rejected while hitting on a cashier at macys and is trying to get her fired. LOL.
     
  6. roundabout

    roundabout VIP

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    I understand the need/want for a closed-loop email system.. somebody expresses an interest, leaves their email, and you send them a confirmation message.

    The problem is, this doesn't always work for transactionals, just some ideas off the top of my head:

    1. With a shared email. Mrs. Jones wants that Macy's catalog in her email, so she gives her email to the lady at the register, and Mr. Jones the next day sees the confirmation email and says "WTF is this crap" and deletes the message. The potential business relationship between Macy's and Mrs. Jones has been forever severed.

    2. Mrs. Jones gives her email address, but is extremely paranoid. Upon looking at the confirmation email, she thinks, "What if this is some scam, some fake Macy's site trying to get my information" and deletes the email.

    Closed loop is nice in theory, and while I understand and support it, a business will lose a more than marginal chunk of its original signups going this route
     
  7. mx10

    mx10 VIP

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