I thought I would take a little time to show the Noobs some love! You guys are working so hard to get delivery that I want to make sure that you donâ€™t make a common mistake and base the success of your campaigns on ePCs. While ePCs are a good indicator once you know your data and how different verticals perform to it, they can be very misleading and using them to set your schedule could be costing you some serious $$$$! Trust me, I have learned this from experience. eCPMs are what you are making per email sent and arenâ€™t going to vary with delivery, offer payouts, conversion rates, etc. I have seen campaigns that looked awesome with $3+ ePCs back out to eCPMs of $0.25 or lower. ___________________Example__________________________________ Best BizOpp Ever pays me $5 per lead. I sent 1mm emails, get 5000 clicks because I am using a generic creative that drives a lot of interest. The campaign doesnâ€™t convert so well because the creative is generic, but I still generated 200 leads or $1,000. My ePC is only $0.20, but my eCPM is $1.00 and within my target. I now mail Join My BizOpp Club to 1mm and I get paid $100 for every sale I generate. The creative I use is concise, so I only generate 500 clicks. I get a 1% click to conversion and generate 1 sales, or $500 in revenue. My ePC is $1.00, but my eCPM is only $0.50 or half of what I made mailing Best BizOpp Ever. Now which offer do I want to pick to mail to the rest of my 10mm subscribers? If I mail Best BizOpp Ever I will make $10,000, while Join My BizOpp Club will only bring in $5,000. ____________________________________________________________ Sorry if this is dumbed downâ€¦ I just wanted to make it as easy as possible to grasp. I increased revenue by 20% just by switching to scheduling by eCPM. It's harder to do if you are manually working your stats, but worth it if you can get an increase of 20%! I know there is a lot to take in when you are getting in to the biz, so I hope this helps! With all of the costs associated with mailing, every little bit helps get you closer to success!