moving from junk folder to inbox?

Discussion in 'Noob Central' started by railfan, Apr 20, 2011.

  1. railfan

    railfan New Member

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    Hi All,

    This forum is incredible..I've learned so much in just a few days by reading through the posts...thank you so much to all for sharing..

    I am mailing the majors (HAMY) using an ESP and while I am getting good delivery rates, am noticing that all my mails are going straight to the Junk folder. Right now, am sending around 1K per IP per day.

    Is there anything I could/should be doing to gets mails delivered to the Inbox? or is this one of those things that takes time and I just need to focus on keep the deliverability high / complaints low?

    RF
     
  2. roundabout

    roundabout VIP

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    What are your senderscores for your IP and sendbase info?

    And open rates? You'll need over 5% for even a CHANCE to get out of the JUNK folder.

    How fast is the 1K per IP being sent? The same for all 4 domains? Or does ESP throttle based on their own internal settings?
     
  3. railfan

    railfan New Member

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    Hi Roundabout,

    Right now, I don't have a sender score. this is what I get for my IPs - Insufficient Email Seen
    We have not seen a sufficient volume of email to calculate scores or delivery rates.

    The open rates are very low, and probably because 100% of it is going to the junk folder..I am averaging around a 0.2% open rate....and its probably due to most people not opening mail that goes into their Junk folder. So, I guess that's the classic problem - I need good open rates to get out of the junk folder, but I can't get a good open rate till I am out of the junk folder.

    The speeds are being throttled by the ESP based on their internal settings...but on average, I see the 1K per IP being delivered in around 60 minutes or so...
     
  4. roundabout

    roundabout VIP

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    Try running some offers that are geared toward opens. ClickSmart has a bunch of offers geared for this.. or you can ask your AMs for some offers that yield tons of openers but little CPA payouts..
     
  5. PushSend

    PushSend VIP

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    I'd try running a survey offer out, one that has good subjects or one that's from a network that'll allow you some creative license when writing your own. Go with a branded survey, go for name recognition to see if it helps with your open rate.
     
  6. railfan

    railfan New Member

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    Guys,

    Thank you so much. I'll run Cliksmart and a survey offer.

    But is it possible to get a high open rate in the junk folder?

    I guess theres no easy answer, but just curious...
     
  7. DKPMO

    DKPMO VIP

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    Could we get a review of ClickSmart in the networks section? I'd also like to see more info on which offers are geared towards getting opens.
     
  8. railfan

    railfan New Member

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    I registered for ClickSmart..am still a bit confused about their network. It looks like they are brokering a few offers from Adstation and they pay 95% of the Adstation reported revenues. Wouldn't it be easier to run directly through Adstation?
     
  9. Emaginem

    Emaginem VIP

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    You pay them 5% for 3 things.

    1. Out of the multiple thousands of offers adstation by itself has, they give you the best 100-150 or whatever earners, basically doing alot of the testing legwork.

    2. They're not the same exact creatives that all those pubs use for express, thereby reducing your chances of getting razored, and delivering better, longer, specially to gi.

    3. Their job/commitment to adstation is to drive quality. Part of your 5% is the negotiating power they have on ppcs, so hopefully yours remain measurably higher than if you were to run express separately, as they have a decent amount of pull.

    .02
     
  10. PushSend

    PushSend VIP

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    "middleman" = more scrubbing/shaving and who needs that?
     
  11. railfan

    railfan New Member

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    so, what is a good option to get high opens in the junk folder? Would getting large seed accounts and hiring a VA to open them daily work? But opening a few thousand seed accounts daily might be cumbersome...does anyone know of a software or script that can automate this?
     
  12. emailjedi

    emailjedi VIP

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    Actually - there are many people who think this method works:

    "Would getting large seed accounts and hiring a VA to open them daily work? But opening a few thousand seed accounts daily might be cumbersome...does anyone know of a software or script that can automate this?"

    it worked 3 yrs ago but it is something that pisses of the big H, Y and G at the moment (word to the wise actually says that if Y catches you they will blackhole you for life).

    There may be 1 way to do it but I doubt anyone has the stomach or the interest in it.

    Get a few hundred seed accts and put up a task on Amazon Mechanical Turk to get DIFFERENT and UNIQUE people using DIFFERENT AND UNIQUE IPs to log into 1 email acct and open.

    Now, if your email is the ONLY thing they receive you can bet HAGY will find you are trying to game them. so its a much better idea to get people who have ACTIVE, LIVE accts @ one of the big 4, have them optin (or add them) to your list and then the act of opening would seem a little more natural.

    I also suggest that you have people who:

    look in their spam folder

    actually spend time reading the email (assuming it has some content)

    and maybe even click.

    that MAY improve your delivery to the inbox but you should try to make this as NATURAL as possible and never automate it or do too much at once. This is where you will piss off the bigger ISPs.

    HTH

    Jedi
     
    Last edited: Apr 30, 2011
  13. PushSend

    PushSend VIP

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    Work smarter, not harder

    Personally I think your time and energy is going to be better spent improving your creatives, delivery techniques and your warming/ramping times/methods in order to inbox better. While there is money to be made in the spam box, as Jedi said, you're bound to piss off the big boys if they see you trying to game the system. And if you are only looking for opens, that is purely a from/subject thing IMO, so begin doing a LOT of split testing with those. So rather than looking for a work around, try to fix the issue at hand which is causing you to end up in the spam folder.
     
  14. WiggyQ

    WiggyQ VIP

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    Anyone have the url to signup for Clicksmart?

    Much appreciated
     
  15. emailjedi

    emailjedi VIP

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    Hi SG

    I am curious to know: have you tested changing the verbiage on the unsub instead of removing it?

    For example - have you tested:

    unsubscribe, remove yourself, manage your subscription, etc.

    Thanks,

    Jedi
     
  16. roundabout

    roundabout VIP

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    I assume you're sending text only otherwise you'd be making the unsub footer an image... are you using static
    text for the unsub? You can easily pinpoint if it's your address causing the issues or your unsub words, have you
    tried?
     
  17. PushSend

    PushSend VIP

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    Roudy - not sure how you got that quote attached to my name, but you'll see it was posted by SG, not me.

    SG - you care to chime in on this as far as Roundy's question?
     
  18. fedor

    fedor New Member

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    I'm in the same boat here as railfan... currently Ive been mailing adstation, and we ramped up fairly slowly. Getting clicks but still junkboxing.

    Is it recommended not to use adk-i while looking to inbox?

    I guess the biggest question in my head is, why is it I rarely see spam in my hotmail inbox? Is everyone just making money off the junk folder? I know some do.

    edit: oh, and thanks for creating this forum, it's a great resource and tough to find info on mailing elsewhere.
     
    Last edited: Apr 29, 2011
  19. atl121302

    atl121302 New Member

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    Good insight guys, thank you
     
  20. roundabout

    roundabout VIP

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    Depends which domains you're trying to mail but even so, their templates are definitely a spam filter nightmare so if you're trying on Big 3, you won't make it work.

    ADKi is great for junking, and IMO that's it's place, the "set it and forget it' ease of use is a perfect match for "set it and forget it" junking across your Big 3 junked ranges, and makes great residual revenue.

    Really? I gets tons still... it's definitely harder than before but some of the ancient Chinese secrets most hotmailers have used still apply/work today.
     

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